Altitude Marketing president Andrew Stanten’s method for crafting a successful “elevator speech” has been featured on DrShannonReece.com, a popular business strategy website.
Stanten frequently speaks to small business organizations on the importance of a high impact elevator speech, including the Chamber of Commerce and Lehigh University’s Small Business Development Center. Stanten’s contribution can be found here.
An elevator speech is an attention-grabbing pitch for your company or service that can be finished quickly — in the length of an elevator ride.
Stanten recommends getting to the point as fast as possible — using the old journalism trick of the “inverted pyramid” to hit key points on the first floor, and getting deeper into the subject from there.