Adam Smartschan's Posts

Picking a Marketing Automation Platform

Picking the Right Marketing Automation Platform

Adam Smartchanby Adam Smartschan

There are quite literally hundreds of marketing automation platforms on the market. All have plusses and minuses, so getting started with choosing the right one can be daunting.

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Marketing Automation Mistake 5: Overcomplicating Things

Adam Smartchanby Adam Smartschan

A shiny new marketing automation platform is a heck of a toy. But be cautious; if you take things too far, too fast and overcomplicate matters, your marketing automation initiative is as good as dead.

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Marketing Automation Mistake 4: Not Coordinating with Sales

Adam Smartchanby Adam Smartschan

No matter how efficient your processes and seemingly effective your inbound marketing efforts, if they’re not providing useful data and actual qualified leads, they’re not worth very much.

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Marketing Automation Pricing: Just Enough & Not Too Much

Adam Smartchanby Adam Smartschan

In this installment of our series on common marketing automation mistakes, we look at how to avoid an incredibly common marketing automation mistake: Buying too much, not not enough.

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Marketing Automation vs. CRM: Finding a Single Source of Truth

Adam Smartchanby Adam Smartschan

In the second installment of our series on common marketing automation mistakes, we tackle the differences between marketing automation platforms and CRM systems, and why integrating the two is absolutely mission-critical.

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New Series: Avoiding 5 Common Marketing Automation Mistakes

Adam Smartchanby Adam Smartschan

This is the first post in an exclusive Attitude Blog series highlighting ways to eliminate the negatives and accentuate the positives of marketing automation software.

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Where Are They Now? Altitude Client Sitrof Technologies

Adam Smartchanby Adam Smartschan

Learn how one Altitude client, Sitrof Technologies, reached its goal — acquisition — due, in part, to Altitude-led integrated marketing efforts.

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Team Altitude misses Olympic cut in Lake Placid, NY

Adam Smartchanby Adam Smartschan

Full disclosure: Altitude Marketing is good at a lot of things. But curling isn’t one of them. You’ve seen those Canadians and Swedes in the Olympics, sliding on one knee, throwing their stones with pinpoint precision, consistently…

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Altitude Marketing welcomes Hamilton Beach Model 31103

Adam Smartchanby Adam Smartschan

Altitude Marketing is pleased to announce the newest addition to its Emmaus, Pa., offices: a Hamilton Beach countertop convection oven. Its position – on the counter, next to the Keurig – was created in response to the…

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