Andrew Stanten's Posts

andrewtruthcircle1

4 Truths About Marketing Expectations That Execs Need to Hear

Andrew Stantenby Andrew Stanten

There is no silver bullet for generating new business — and don’t believe anyone who tells you otherwise.

CONTINUE READING

socialcircle

5 Reasons Why Social Media Is No Longer Optional

Andrew Stantenby Andrew Stanten

During early strategy discussions, it’s not uncommon for clients to ask us, “What do we do about social?” And rightfully so. Let’s look at a few needles social media has been known to move for companies.

CONTINUE READING

andrewbikecircle

Plan to Get Hit by the Bus and 4 Other Tips for Building a Successful Company

Andrew Stantenby Andrew Stanten

Andrew’s sabbatical spent biking across Canada got him thinking about the future – and he came back to Altitude with a number of lessons to share.

CONTINUE READING

AndrewSinsCircle

The 4 Deadly Sins of Marketing

Andrew Stantenby Andrew Stanten

As a company, how you market is essential to success. You can have the best solution or product out there, but if you fail to effectively position and promote it — and guide your prospects to “yes”…

CONTINUE READING

BrandMessagingAndrew

Build an Effective Brand With Our Brand Messaging Checklist

Andrew Stantenby Andrew Stanten

Using the brand messaging checklist will allow you to work through how you talk about your brand, what your brand represents, who you are trying to reach, and your position over the competition.

CONTINUE READING

AndrewCircleDifferent

Differentiate or Die: Your Survival Guide to Make It in a Saturated Technology Market

Andrew Stantenby Andrew Stanten

In an increasingly competitive marketplace where global players can reach into your backyard, differentiation is the key to survival. To stay standing, you have to stand apart from the crowd.

CONTINUE READING

AndrewLinkedInCircle

Mr. Manners: The LinkedIn Etiquette Edition

Andrew Stantenby Andrew Stanten

Make a good first and lasting professional impression to all of your connections by following these LinkedIn “must dos.”

CONTINUE READING

AndrewFireCircle

You Can’t Teach Fire in the Belly – and 6 Other Tips for Fledgling Entrepreneurs

Andrew Stantenby Andrew Stanten

Some people prefer to be directed, managed, led, given a task and shown how to do it. But if you want to be an entrepreneur, fire in the belly is an absolute necessity.

CONTINUE READING

AndrewCircle-200x200Mad

Email Solicitations: The 11 Things I Hate About You

Andrew Stantenby Andrew Stanten

I’m going to share 11 recent examples of email solicitations that I just hate. Some are executed poorly; some border on rude. In all cases, these examples are guaranteed to not get a response.

CONTINUE READING