Andrew Stanten's Posts

4 Business Scenarios Worth Saying “No” To

by Andrew Stanten

While I do believe that doing something that scares you offers tremendous opportunity for personal and professional growth, there remain some things that you just should not pursue.

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4 Truths About Marketing Expectations That Execs Need to Hear

by Andrew Stanten

There is no silver bullet for generating new business — and don’t believe anyone who tells you otherwise.

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5 Reasons Why Social Media Is No Longer Optional

by Andrew Stanten

During early strategy discussions, it’s not uncommon for clients to ask us, “What do we do about social?” And rightfully so. Let’s look at a few needles social media has been known to move for companies.

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Plan to Get Hit by the Bus and 4 Other Tips for Building a Successful Company

by Andrew Stanten

Andrew’s sabbatical spent biking across Canada got him thinking about the future – and he came back to Altitude with a number of lessons to share.

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The 4 Deadly Sins of Marketing

by Andrew Stanten

As a company, how you market is essential to success. You can have the best solution or product out there, but if you fail to effectively position and promote it — and guide your prospects to “yes”…

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Build an Effective Brand With Our Brand Messaging Checklist

by Andrew Stanten

Using the brand messaging checklist will allow you to work through how you talk about your brand, what your brand represents, who you are trying to reach, and your position over the competition.

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Differentiate or Die: Your Survival Guide to Make It in a Saturated Technology Market

by Andrew Stanten

In an increasingly competitive marketplace where global players can reach into your backyard, differentiation is the key to survival. To stay standing, you have to stand apart from the crowd.

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Mr. Manners: The LinkedIn Etiquette Edition

by Andrew Stanten

Make a good first and lasting professional impression to all of your connections by following these LinkedIn “must dos.”

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You Can’t Teach Fire in the Belly – and 6 Other Tips for Fledgling Entrepreneurs

by Andrew Stanten

Some people prefer to be directed, managed, led, given a task and shown how to do it. But if you want to be an entrepreneur, fire in the belly is an absolute necessity.

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