There is no silver bullet for generating new business — and don’t believe anyone who tells you otherwise.
Andrew’s sabbatical spent biking across Canada got him thinking about the future – and he came back to Altitude with a number of lessons to share.
Using the brand messaging checklist will allow you to work through how you talk about your brand, what your brand represents, who you are trying to reach, and your position over the competition.
In an increasingly competitive marketplace where global players can reach into your backyard, differentiation is the key to survival. To stay standing, you have to stand apart from the crowd.
Some people prefer to be directed, managed, led, given a task and shown how to do it. But if you want to be an entrepreneur, fire in the belly is an absolute necessity.