BrandMessagingAndrew

Build an Effective Brand With Our Brand Messaging Checklist

Andrew Stantenby Andrew Stanten

Using the brand messaging checklist will allow you to work through how you talk about your brand, what your brand represents, who you are trying to reach, and your position over the competition.

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MarketingAuto

Marketing Automation Mistake 4: Not Coordinating with Sales

Adam Smartchanby Adam Smartschan

No matter how efficient your processes and seemingly effective your inbound marketing efforts, if they’re not providing useful data and actual qualified leads, they’re not worth very much.

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AndrewCircleDifferent

Differentiate or Die: Your Survival Guide to Make It in a Saturated Technology Market

Andrew Stantenby Andrew Stanten

In an increasingly competitive marketplace where global players can reach into your backyard, differentiation is the key to survival. To stay standing, you have to stand apart from the crowd.

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AndrewLinkedInCircle

Mr. Manners: The LinkedIn Etiquette Edition

Andrew Stantenby Andrew Stanten

Make a good first and lasting professional impression to all of your connections by following these LinkedIn “must dos.”

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MarketingAuto

Marketing Automation Pricing: Just Enough & Not Too Much

Adam Smartchanby Adam Smartschan

In this installment of our series on common marketing automation mistakes, we look at how to avoid an incredibly common marketing automation mistake: Buying too much, not not enough.

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AndrewFireCircle

You Can’t Teach Fire in the Belly – and 6 Other Tips for Fledgling Entrepreneurs

Andrew Stantenby Andrew Stanten

Some people prefer to be directed, managed, led, given a task and shown how to do it. But if you want to be an entrepreneur, fire in the belly is an absolute necessity.

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MarketingAuto

Marketing Automation vs. CRM: Finding a Single Source of Truth

Adam Smartchanby Adam Smartschan

In the second installment of our series on common marketing automation mistakes, we tackle the differences between marketing automation platforms and CRM systems, and why integrating the two is absolutely mission-critical.

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AndrewCircle-200x200Mad

Email Solicitations: The 11 Things I Hate About You

Andrew Stantenby Andrew Stanten

I’m going to share 11 recent examples of email solicitations that I just hate. Some are executed poorly; some border on rude. In all cases, these examples are guaranteed to not get a response.

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MarketingAuto

New Series: Avoiding 5 Common Marketing Automation Mistakes

Adam Smartchanby Adam Smartschan

This is the first post in an exclusive Attitude Blog series highlighting ways to eliminate the negatives and accentuate the positives of marketing automation software.

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