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3 Straight-Shooter Resolutions for 2016

Andrew Stantenby Andrew Stanten

Here are a few ideas that Team Altitude will continue to emphasize in 2016, which will help us reach our goals … and which may inspire a shift in how you’re thinking about your business goals for…

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Google: A Case Study in the Defense of the Brand Statement

Drew Frantzenby Drew Frantzen

If there’s one thing that bothers me more than anything else in this era of social media quick takes, it’s the idea of throwing criticism around without need for further explaining one’s point of view.

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Avoid Rear-View Mirror Customer Engagement

Andrew Stantenby Andrew Stanten

Customer engagement is an essential element of any business, but you won’t find it looking in the rear-view mirror.

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Check Your Ego at the Door – and 5 Other Lessons Learned at Sea

Andrew Stantenby Andrew Stanten

For any business to thrive, it’s not enough to be in the boat together, doing your own thing. You need to be working in sync with goals aligned, clear communication, an unambiguous division of labor … and…

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Social Media: On the Search for the Solution That’s Just Right

Lauren-userby Lauren Szoszorek

By now, it’s pretty evident that social media is not just a nice-to-have strategy for businesses. Research has shown again and again that brands should be using social media to amplify and support brand awareness efforts.

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Business Lessons from Bono: Innovate, Embrace Change to Avoid Extinction

Andrew Stantenby Andrew Stanten

I realize we can’t all be innovators – so at a minimum you need to embrace change in these key areas. If you don’t, odds are your competitors are innovating and adapting – and they’re going to…

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Diary of an Intern

by Altitude Intern

Intern Amanda Woodward reflects on what she learned during her summer at Altitude Marketing, and how her experience will assist her in future endeavors.

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Finish the Year Strong With These 8 Marketing Must Do’s

Andrew Stantenby Andrew Stanten

As we’ve rounded into the second half of the year, here are my Top Marketing Must Do’s to help finish the year strong and set you up for an even better 2016.

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My 5 Favorite Research Technologies Du Jour

Andrew Stantenby Andrew Stanten

Here are five of my favorite research tools du jour that can help your business make better, more informed decisions.

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