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Altitude’s Weekly Wrap-up (July 15, 2011)

Every week I spend a considerable amount of time reading industry blogs and newsletters to keep up with all of the evolutions and revolutions in online marketing and technology. The purpose: to generate new ideas and recommendations for our clients—and for you, our faithful readers.

Google rewiring the way we remember, study says

July 14, 2011 (CNET)

A new study of Columbia University students suggests another Internet-related side effect: All that Googling we’re doing may be impacting our memory (which might not be a bad thing if it helps us forget all the scary things our online lives are supposedly doing to us). The good news is our dependence on Internet searches isn’t necessarily shrinking our cerebral cortexes or making us forget where we put our car keys. Instead, it’s changing the way our brains organize and retain information, according to the study.

Silicon Valley’s great social experiment

July 12, 2011 (Washington Post)

While Google and Facebook are, at their core, technology companies, the fact that they also have unique insights into nearly every aspect of our social lives makes them something much more. We willingly tell them what we like to share with our friends, how we organize our relationships, and how we prefer to communicate with each other. In many ways, the creation of a new social network such as Google+, which Google launched in June, requires the mind of a sociologist or anthropologist, not a technologist.

6 Ways to Manage Your Online Reputation

May 3, 2011 (Content Marketing Institute)

Using digital and social tools leads to more links to your website, better quality visits and more indexing. It also allows you to establish your trustworthiness and credibility with customers, build relationships with them and improve business profitability. Whether you manage a brand, a business or yourself, your online reputation matters, particularly if you’re serious about creating a meaningful content strategy for engaging with potential customers. Here are several steps for you and your company to consider.

Mobile U.S. ad sales to surpass $1B this year

July 14, 2011 (MediaPost Communications/Online Media Daily)

According to a recent J.P. Morgan report growth in mobile phone usage is expected to push mobile ad spending to $1.2 billion this year, a. That’s nearly double last year’s spending, which the IAB estimated was nearly $650 million. There’s plenty of room to grow, the report said, since global penetration will be about 30% this year.

Facebook Places Grows Up

July 14, 2011 (Advertising Age Digital blog)

Improvements to Facebook Places and Deals are making it easier for companies to create new deals across all, or select, locations. New features also allow companies to add “child” pages to the “parent” Places page to make managing multiple locations easier.

5 ways to get your Facebook post on top

July 8, 2011 (SmartBlog on Social Media)

It’s not enough to start social conversations — you also need to work to keep the conversation going, writes Constance Aguilar. If your users are taking the time to talk to you, it’s not enough to reply with a simple thanks. Instead, show genuine interest in what they’re saying and craft responses that keep the customer talking or that draw other users into the conversation, she writes.