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Altitude’s Weekly Wrap-up (July 22, 2011)

Every week I spend a considerable amount of time reading industry blogs and newsletters to keep up with all of the evolutions and revolutions in online marketing and technology. The purpose: to generate new ideas and recommendations for our clients—and for you, our faithful readers.

Social Video Boosts Engagement For Brands & Businesses

New research shows that the time spent with social media can improve the engagement with online video for brands and business. Online video technology provider Brightcove has found that videos shared through social media perform better than other videos, have higher engagement rates and higher completion rates. (ReelSEO) July 13, 2011.

What to Expect in Social Media: The Road Ahead

The last few years have seen social media evolve in more ways than one can imagine. The rapid growth of major social media players (in size, shape, and reach) and their increasing use by marketers and businesses makes us wonder “where is this heading and what will it look like in the years ahead?”. This report takes a look at some of the future trends in social media and see what industry experts have predicted for the age of web 3.0. (Position2) July 12, 2011.

What Small Business Clients Need to Know About Keywords and SEO

Operating with a limited budget – and very limited time – is hard no matter what your industry or strategy is, and though SEO might seem like a burden you simply can’t bear, taking the right steps can reward you a hundred times over. This post addresses the specific search concerns that small business owners face, as well as centering on strategies that fit less established organizations, allowing entrepreneurs everywhere to search-optimize with confidence. (SEOMoz) July 13, 2011.

B2B Email Marketing: Why renting third-party lists is among the worst tactics

Advertising is great, but it’s not good email marketing. Good emails are anticipated by subscribers and are relevant to their needs. This is why a good house list is so valuable. Bad emails arrive out of nowhere and interrupt people when they’re doing something else. This is why emailing third-party lists is among the least-effective B2B email marketing tactic today. (Marketingsherpa) June 17, 2011.

iPhone, iPad Users Most Likely to Click on Mobile Ads

Mobile ads served to Apple’s iOS deliver higher click-through rate (CTR) than those served to other smartphone operating systems, outperforming ads served to Google Android phones by more than 2.5 times, according to a study by MediaMind. Timing also plays a role, with overall mobile ad performance reaching its peak during the evening hours.

Don’t Tell Me to Find You on Facebook

More and more businesses are saying they want to increase their social media presence, you see them publishing business cards or hear ads on the radio saying find us on Facebook or Twitter. And then, come to find out, the last time they updated their community was over two months, even as long as 6 months ago, and what’s worse is, they have a Facebook Profile instead of a Facebook Page – I could go on and on with some of the mistakes businesses are making on social platforms.