Every week I spend a considerable amount of time reading industry blogs and newsletters to keep up with all of the evolutions and revolutions in online marketing and technology. The purpose: to generate new ideas and recommendations for our clients—and for you, our faithful readers.

 

The ABCs of Mobile Marketing – Glossary

For those who are just getting started with B2B mobile marketing, just getting to the basics can be a bit intimidating. With a few short steps and some new terminology, however, you can launch your mobile marketing initiatives with confidence. (Hubspot) July 27, 2011.

4 Big Social Media Mistakes SMBs Make

Small business owners are the segment of the business population that is most suited for social media success. Who knows how to talk to their audience better than a small business owner? Who understands customers’ needs better than a small business owner? Who lives and breathes the same everyday struggles? No one. But that’s not where small business owners find themselves in trouble. The trouble spots for SMBs are much different. Often they’re in the implementation of social media. (Small Business Trends) July 27, 2011.

The Best Small Business Investment You Can Make

Business owners make investments every day: In advertising, in expanded product lines, in better websites… investments that will hopefully generate positive returns. One major investment category is missing, though: Investing in you. Spending 30 minutes a day investing in yourself will produce better long-term results than any other investment you can make. Here are five ways to invest a little time each day in your most valuable asset — you: (BNET) July 25, 2011.

Creative Cultures: MailChimp Grants Employees “Permission To Be Creative”

This is the first in a series on corporate culture. From business philosophy to talent acquisition and management, customer service and product development, Fast Company examines the inner workings of successful companies and the ways they build cultures that promote and harness creativity. Here, email newsletter company MailChimp and the connection between coloring books and empowered employees. (Fast Company) July 26, 2011.

Some quick handy stats about social media and lead generation

If you either haven’t downloaded Hubspot’s “State of Inbound Marketing” report (February 2011) or haven’t taken a look at it recently, this week is as good as any to get a glimpse at the evolution of social media’s importance in the world of business. Here are a few stats for you. (The BrandBuilder Blog) June 27, 2011.

To Spread Your Brand On Facebook, Don’t Target Your Fans–Target Their Friends

Forget Facebook fans; brands need to target the friends of fans. That’s the takeaway of Social Essentials, a new service provided by ComScore, with help from Facebook. The service offers unprecedented insights into the influence of brands through social media, complete with detailed credit card behavior that can link web browsing patterns to purchase decisions. (Fast Company) June 26, 2011.

Facebook unveils online guide for businesses

Businesses and other organizations not sure how to set up the right Facebook page can now get help from a guide just launched by the social network. The new Facebook for Business help guide offers a step-by-step tutorial on how business users can set up a page and use it to market themselves and connect with customers. It comes as Google is trying to work out the kinks with its new Google+ social network, including ways for businesses to make use of it. (CNET News – Digital Media) June 27, 2011.