Adam Smartschan

Why Do Press Releases End with -30-?

Why Do Press Releases End with -30-?

Explore the history of "-30-," a string of characters often used to end press releases. Learn why it's used, what…

4 years ago

Ignore ‘User Flow’ When You’re Planning Your B2B Website

Your website isn't Ikea. It's time to stop trying to dictate user flow and start giving visitors what they actually…

4 years ago

How to Optimize an Image for Your Blog (3 Easy Steps)

A 2-minute, 3-step process to optimize images for your blog. Your readers will thank you, and Google will like it,…

4 years ago

The 4 Worst Types of B2B Blog Posts

When it comes to blogging, quantity has a quality all its own. That said, you should avoid these four types…

4 years ago

Write Better B2B Marketing Emails: Lessons from 10 Years of Data

We broke down 10 years of our own email data to crack the code on open rates, engagement and subject…

4 years ago

Is My Company Covered By CCPA?

Welcome to 2020 … and a whole new set of internet privacy regulations. The California Consumer Privacy Act is here,…

4 years ago

Why Is My Website Not Getting Traffic?

If your website isn't getting enough traffic, there's no reason to panic. Focus on performance, content and responsible backlinking to…

4 years ago

CCPA for B2B Companies: What You Need to Know

California's answer to the GDPR is coming. Here's what marketers need to know about the CCPA. (And no, B2B companies…

4 years ago

Marketing Automation Under $1,000/Month: The Mid-Market Platform Roundup

It's easy to find marketing technology if you have a huge budget. But what if you only have $1,000/month to…

4 years ago

B2B Marketing Strategies for 2020: 15 Ways to Get Results

2020 is the year you need to focus on your B2B marketing strategies. Here are 15 things you can do…

4 years ago