Public Relations as Your ‘Defensive Tackle’
Learn why “defensive pessimism” is an absolutely ESSENTIAL trait in any successful public relations professional.
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Posts by Patty Pologruto
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Communicating in a Crisis: Breaking Through the Clutter
Communicating during a crisis situation is a must for any company. So is doing it right. Here’s how to break through the clutter.
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How to Use LinkedIn for B2B Marketing
LinkedIn is a massive network. And it can be effective for B2B marketing … if you use it right. Here are expert tips for driving leads and demand via LinkedIn.
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The 5 Worst B2B Press Release Mistakes
It’s hard enough to get your press release picked up by the media. Make one of these five mistakes and you can guarantee it never sees the light of day.
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