Surprisingly, however, this isn’t something that a lot of smaller businesses do. If I had to posit a guess why, I’d say that it’s because they either aren’t aware of it or think it’s difficult to do. Fortunately, it’s not that tough to do and it can be done in under 5-minutes.
When you first start your company/brand page, Facebook gives you a url that looks something like this:
http://www.facebook.com/pages/Altitude-Marketing/140812642621382
Wow! That’s not very memorable or user-friendly! However, once you have reached 25 “likes” you are able to claim your own unique Facebook URL. Using our company name as the example, our Facebook vanity URL would now be (and is):
http://www.facebook.com/altitudemarketing
Now that’s more like it. It’s considerably more user-friendly and much easier to remember! So how do you get started? It’s a pretty easy process: choose your user name and then claim it. The details are below:
According to Facebook Terms & Conditions
“Usernames were created to make it easier for Facebook users to identify their profile and share with others. As a public figure, business or brand with a Page on Facebook, your username should be straightforward and easy to remember.”
Facebook encourages you to consider the following when creating a user name for Pages:
There are a few things to consider before creating your user name.
Once you are logged into Facebook follow these six simple steps:
For more information on user names, check out the following resources from Facebook:
Obtaining a vanity URL for your Facebook page makes it much easier for your friends, fans, clients and customers to find you and tends to give you a nice SEO benefit. If you follow the steps above it’s pretty easy to do as well! What are some things you are doing to use Facebook to help build your business and make it easier for people to find you?
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