The evolution of user interface (UI) design in B2B (business-to-business) software solutions has been a dynamic journey marked by continuous innovation and adaptation to changing technological landscapes and user demands. Initially, B2B software interfaces were primarily functional, focusing on providing users with the tools and features needed to accomplish specific tasks. However, as technology progressed […]
How users interact with a website can greatly affect its success at generating leads and increasing customer intent. Design and information architecture are particularly crucial for life sciences websites, where conveying complex information in a clear and user-friendly way is essential. One way to enhance user experience (UX) on these websites is through the use […]
In the world of B2B manufacturing, lead generation is largely a manual process. Advanced manufacturers in all sectors still rely heavily on traditional marketing and cold outreach tactics to generate leads. Once those leads are in the funnel, converting them into customers can take months or even years. That’s why it’s important to have a […]
There’s a line often drawn between sales and marketing. After all, both have distinct roles, activities, and goals. At the end of the day, though, both cogs operate within the same machine–growing the business. And the truth is, high-functioning B2B organizations cannot work at their best when one department isn’t aligned with the other. In […]
In my very first ChatGPT prompt, I asked it to write a funny Christmas limerick about my wife. It was December 2022, roughly three weeks after OpenAI unveiled the technology that threatened to erase my livelihood. It did indeed return a limerick about both Christmas and my wife. And it was… moderately funny. I shuddered. […]
Picking the right marketing agency is daunting enough. So, rather than wasting time formatting and composing an RFP from scratch, our generator does it for you in 5 minutes (cover letter and all). Why did we make this? Simple: Great RFPs lead to great relationships. This generator includes exactly what we love to see when […]
Email marketing is a powerful and effective way to reach potential customers and nurture existing ones. While some may view email marketing as more suited to sectors like retail or technology, the manufacturing industry can also benefit significantly from a well-crafted email marketing strategy. In this short guide, we’ll explore how manufacturers can leverage email […]
Based on current browsing statistics, you are far more likely to be reading this on your phone than a computer. Despite that, it was still written, built, and launched from a desktop. This is a paradox often overlooked by marketers or companies not settled in a digital-first mindset. It’s easy to publish a post that […]
Marketing in a niche B2B industry (like manufacturing) typically requires a different approach than D2C marketing. However, one constant and highly effective strategy remains across both. Email. The reason is simple: your message needs to appear where your target audience goes. And nearly every single day, that destination happens to be their inbox. Done well, […]
Copywriters, you may want to cover your ears for this hard truth about search advertising–-Words are losing relevance. Google’s SEM ecosystem is more complex than ever, with an engine that prioritizes being in the right place at the right time over clever creative. How should marketers respond, then, when Google’s robots emphasize automation and segmentation […]
