Planning a corporate event is hardly child’s play. What seems like a fun party (or an educational experience) to attendees is often the result of weeks or months of hard work, planning and strategizing.
What worked yesterday might not work today – and there’s a very good chance it won’t work tomorrow.
It’s not uncommon for trade shows to represent a significant chunk of a small company’s marketing budget. Making it all worthwhile from an ROI standpoint takes planning and hard work.
Full disclosure: Altitude Marketing is good at a lot of things. But curling isn’t one of them. You’ve seen those Canadians and Swedes in the Olympics, sliding on one knee, throwing their stones with pinpoint precision, consistently leaving them on the target? That’s not us. We take a corporate retreat every year, giving us time […]
Imagine more than half of your website traffic disappearing overnight. This nightmare scenario happened recently to numerous websites, thanks to a powerful new Google search algorithm update implemented in late April, code-named “Penguin.”
As I look back at my yearlong internship at Altitude Marketing, I can hardly believe how much I have learned. Honestly, I was a little afraid to write this post. My gratitude to Altitude can’t really be expressed fully on the screen. To truly say how I feel about my internship experience, I’d need fireworks, […]
Altitude Marketing is pleased to announce the newest addition to its Emmaus, Pa., offices: a Hamilton Beach countertop convection oven. Its position – on the counter, next to the Keurig – was created in response to the firm’s rapid growth, and its employees’ desire for hot, crisp lunches and snacks. The oven is expected to […]
From the archives, read Team Altitude’s take on the future of social media … a decade+ ago.
Your business can have the hottest-looking, best-programmed website out there. But when visitors knock on the front door, there had better be something there to answer, invite them in – and keep them there. If your site is your castle, content is the most important resident. It’s Marketing 101 in 2012: Content is king. The […]
The digital marketing tide is still rising, and quickly. The amount of time spent on Internet and mobile devices combined is now just behind the time spent watching television every day in America. Internet users are often deeply engaged in their interests, actively researching the full range of consumer and business products and services, and […]
