As I look back at my yearlong internship at Altitude Marketing, I can hardly believe how much I have learned. Honestly, I was a little afraid to write this post. My gratitude to Altitude can’t really be expressed fully on the screen. To truly say how I feel about my internship experience, I’d need fireworks, […]
Altitude Marketing is pleased to announce the newest addition to its Emmaus, Pa., offices: a Hamilton Beach countertop convection oven. Its position – on the counter, next to the Keurig – was created in response to the firm’s rapid growth, and its employees’ desire for hot, crisp lunches and snacks. The oven is expected to […]
From the archives, read Team Altitude’s take on the future of social media … a decade+ ago.
Your business can have the hottest-looking, best-programmed website out there. But when visitors knock on the front door, there had better be something there to answer, invite them in – and keep them there. If your site is your castle, content is the most important resident. It’s Marketing 101 in 2012: Content is king. The […]
The digital marketing tide is still rising, and quickly. The amount of time spent on Internet and mobile devices combined is now just behind the time spent watching television every day in America. Internet users are often deeply engaged in their interests, actively researching the full range of consumer and business products and services, and […]
Now more than ever, there’s one question clients are asking us here at Altitude: “What should we do about social media?” Like almost every query we field, there’s no one right answer. But there is a wrong one. Ignoring it. Some business people still think of social media marketing as child’s play rather than a serious tool. […]
Last August I took a month-long sabbatical from work to take a 500-mile bike tour of Italy and France. Throughout the trip I was reminded again and again that A) Italian food tastes better in Italy; B) French people don’t willingly speak English, even if they can; and C) certain marketing principles are universal. 1. […]
While doing research for an upcoming tradeshow event, I noticed a consistent trend—restaurants tend to have awful websites. For whatever reason, many restaurants use a website model that was popular in the last millennium: Elaborate intro screens, flashy animations and cheesy auto-playing music, all of which can take a full minute or more to load before […]
When Andrew and I founded Altitude Marketing seven-and-a-half years ago, we compiled a tightly edited list of cultural values that we wanted the company to embody as it evolved and matured. Among these was an ambitious resolution: That day-to-day running of the business should have minimal impact on our employees’ personal/family lives. Separation of church […]
Even if you live in a mud hut in northern Greenland, you’ve heard all about the impact that social media can have on your business marketing. And that’s exactly why I’m not going to talk about it. Instead, I’d like to point out a growing trend—the use of social media as a customer service venue. […]
