Home Depot delivered (literally) and has earned my brand loyalty.
I Google “Home Depot Allentown” on my Blackberry. The phone number instantly pops up, one click and I have customer service on the line. I get clear, immediate answers to my questions about delivery, what’s on sale, installation and removal. Contrast this with another big box store where I sat on hold for 5 minutes, got transferred, got disconnected, had to call back, sat on hold and couldn’t quite get a straight answer once I got through.
So I pack up the family and head to Lehigh Street. Within three minutes, I find the associate I spoke with, he narrows down our selection to two. It’s on sale. Delivery is free. Installation is on special for only $50 as he promised on the phone. A computer screen shows me all the available times for delivery. I can’t be there during the week for the install? How about Saturday. Morning. Between 9am and 10am.
They show up at 9am on the dot. In and out in 20 minutes. Old one hauled away.
Home Depot made this a seamless and painless experience. They gave me a good product, excellent value and more importantly, let me keep a good chunk of my weekend. No running around town. No haggling. No struggling to do an installation on my own because they made it a no-brainer to have them do it. No sitting around for an entire day part waiting for them to show up. They followed through on their brand promise and that is a powerful message to send.
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