One great, and easy, way to harness the power of LinkedIn is through the use of a custom profile URL. While I’ve had one for quite some time, lately I’ve found that many active LinkedIn users aren’t aware of the fact that you can create a custom profile URL. Not only does this make it easier to reinforce a consistent personal brand but it also allows you to have a LinkedIn link that is much easier to remember.
So why would you want to do this? Simply stated it’s really easy to do and it has a big payoff. If you use LinkedIn for networking purposes, it can be difficult for others to find you if you do not customize your URL (especially if you have a common name). Instead of a URL with a bunch of random numbers, a custom URL will appear as http://www.linkedin.com/in/(yournamehere). A custom URL will help to increase the overall visibility of your LinkedIn account and will make it easier for you to share how to find you on LinkedIn. Remember, building a durable brand online requires both frequency and consistency.
That’s one of the main reasons why I highly recommend using the same identity/username whenever and wherever you can. For example, I’m desabol on LinkedIn, Facebook, Twitter, and in almost every single other social site that I belong to. It’s also my gmail address. So whenever somebody sees desabol on any site, they can be pretty sure it’s me. In a nutshell, it’s a simple, and effective, credibility check.
If you follow the four step process detailed below, you can create a LinkedIn address similar to mine: http://www.linkedin/in/desabol in just a few minutes.
Here’s what you should do now that you’ve got your LinkedIn custom profile URL – keep in mind that Google and other search engines like to look for patterns and relationship, so this can have a positive effect on your personal SEO rank positively, but it may not, regardless, the consistency is key!
If you are doing it like I described above you should be able to search on your name and rank at, or near the top of the results. Here are my results: http://www.google.com/search?q=dave+sabol. Out of the 13+ links on the first search results page, 10 of them are directly related to me. I’ll take that kind of SEO success and name recognition any day!
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