To Blog or Not to Blog: Is That the Question?

Gwen Hooverby Gwen Shields

As Altitude Marketing launches its blog, I am faced with the question, “Do I or don’t I?”  I realize this is a question the majority of our Business to Business (B-2-B) clients face as we deploy a…

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Brilliantly deceptive marketing works well, but what happens when the customer walks in the door?

by Andrew Stanten

Credit where credit is due: A local car dealership had me fooled for a fleeting moment. I suspect many didn’t pick up on the subtleties of the direct mail package and headed over to the dealership thinking…

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Social Media: Jump In

by Andrew Stanten

Here are some stats I’ve been reading everywhere lately: If Facebook were a country it would be the fourth most populated place on Earth. YouTube served more than 75 billion video streams to 375 million unique visitors…

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The Four-Leaf Clover of Social Media Success

Altitude Marketing Logoby Altitude Marketing

Can a backyard full of clover relate to social media? Actually it can, and does, in a lot more ways than you would expect. Let’s take a look at social media from a more “earthy” perspective. In…

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The Intern Corner: Walk With Me!

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The threat of rain couldn’t keep the hundreds of volunteers, participants, and families away from Easter Seals Walk With Me 2010. Yesterday was the Easter Seals Eastern PA Walk with Me event. Tucked away inside the Lehigh…

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Top Five “Musts” for Your Website

by Andrew Stanten

I have lead dozens of seminars on electronic marketing. I’ve also talked with even more prospects and clients who have been burned by web developers who have no real marketing expertise. One thing’s certain: The more informed…

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Shady Business Practices- who can you trust?

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Who can you trust? At Altitude, we pride ourselves on honesty and transparency with our clients. For service-oriented businesses, it’s vital to remain open with clientele to establish a great working relationship. Unfortunately, shady business practices are…

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What do YOU deserve from your bank?

by Andrew Stanten

Examples of really bad and really good marketing usually get me Tweeting (twitter.com/stanten). I couldn’t possibly contain myself to 140 characters over First Niagara Bank’s current advertising push. First Niagara is a new player in our region….

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Easter Seals Walk with Me: why we walk

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The Easter Seals annual Walk with Me event is taking place June 16 at the Lehigh Parkway. Team Altitude will be there – will you? First, a little background on Easter Seals: Easter Seals Eastern Pennsylvania provides…

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