Why did I throw the word “might” in there? Because I want to do what many SEO-related companies don’t — which is be realistic and set expectations. If I received one dollar for every time I saw “The #1 SEO tool” and “We’ll make your site rank first on Google” online, I would have enough money to buy Google.
All websites are snowflakes. No two are the same. They have different tools, goals, keywords, and purposes. Therefore, it’s imperative not to worry about copying exactly what other websites are doing and using every “#1 SEO tool” out there.
That being said, here’s a list of the core tools we use on a regular basis – we’ve tested and used dozens at Altitude over the years – categorized by use case.
Why does this matter? Because it makes it easier to find viable keywords you could rank for when writing copy for your site.
Why does this matter? It helps you analyze the types of sites that are linking to yours (crucial for SEO), and find prospective sites to reach out to for a link.
Why does this matter? Keyword tracking allows you to see if your site is moving up/down in the rankings, and ultimately, measure your SEO efforts.
Why does this matter? Because who doesn’t want to see what their competitors are doing and what some of their data look like?
Why do these help? They’re all free, easy to use, and give you quick access to valuable insights and data.
Why do these help? Because the Google tools are essential, and you should always try unique tools so you can get an idea of what is available in this ever-changing landscape.
I personally come close to tool overload issues by having 30-40 tools in my toolbox, but some are just nice-to-haves and don’t get used nearly as much as others. Regardless, I stand by my notion of creating a toolbox that is specific to the needs of your company and business.
There are quite literally thousands of tools out there, and trust me, you don’t need to worry about using them all. Just focus on finding a reasonable mix that works for you and is conducive to achieving your business goals.
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