PR

Launching a New Product: 7 Steps to Make Sure You’re Ready

Launching a New Product: 7 Steps to Make Sure You’re Ready

Developing a new product and ensuring its successful launch are two very different undertakings. Here's how to ensure your hard…

2 years ago

B2B PR Writing: 10 Ways to Land More Pitches

B2B PR writing has its own set of rules. Here are 10 essential elements to keep in mind as you…

3 years ago

How to Be a Publisher on HARO [Get Expert Content]

Every PR professional uses HARO as a source. But if you run a popular blog, you can be a publisher,…

4 years ago

Communicating in a Crisis: Breaking Through the Clutter

Communicating during a crisis situation is a must for any company. So is doing it right. Here's how to break…

4 years ago

The Ultimate Guide to Landing More HARO Placements

If you're a savvy marketer, you probably know about HARO. We asked industry experts for their best tips to land…

4 years ago

Marketing Lessons from the Iowa Caucus Disaster

It wasn't a great night for the Iowa Democratic Party. But that doesn't mean there aren't marketing lessons we can…

4 years ago

Why Do Press Releases End with -30-?

Explore the history of "-30-," a string of characters often used to end press releases. Learn why it's used, what…

4 years ago

The 5 Worst B2B Press Release Mistakes

It's hard enough to get your press release picked up by the media. Make one of these five mistakes and…

4 years ago

Custom WordPress Theme vs. Prebuilt WordPress Theme: What’s Right for You?

Sure, prebuilt WordPress themes are inexpensive, but the total cost of ownership might surprise you.

6 years ago

How to Start a B2B Content Marketing Program

It takes time and effort to start a B2B content marketing program, but when done right, it can have a…

6 years ago