From the archives! Check out Altitude Marketing’s predictions on the future of social media … from 2012. How’d we do? Honestly, pretty well!
Your visual representation has the power to become just as important as your messaging.
Social media has always been visually inclined. But as technology and techniques have advanced, so has the role of images in social networking.
It’s not simply about tagging Facebook photos and tweeting vacation pics anymore; now, Pinterest and Tumblr rule the roost, and Mark Zuckerberg just paid $1 billion for Instagram.
From virtual scrapbooking and pinning to mobile photography, it’s a whole new world for social image sharing. And it’s high time you took advantage by rethinking how you represent yourself – and your business – visually.
Just as great marketing collateral wouldn’t be complete without photography and graphics, your social media presence wouldn’t be, either. I’m not talking about blinking backgrounds and animated GIFs on some tacky MySpace profile. Social media imagery in 2012 is about displaying tasteful, professional-quality images in a rich format – conveying key messaging and aiding customers.
Why is this important? To put it simply, people are wired for visuals. In 2005’s “Upside-Down Brilliance: The Visual-Spatial Learner,” Linda K. Silverman wrote that nearly 30 percent of the population consists of primarily visual thinkers, and another 45 percent uses both visual and word-based thinking. That’s 75 percent of the population that can be reached effectively through the use of imagery. And 75 percent of the population is a lot of potential customers.
The goal is to use today’s social image-sharing technology to enrich what you’re already doing, not to start from scratch.
Social media is one of the most effective ways to reach potential customers, and they’re increasingly tuned-in to visuals. Fortunately, it’s easier than ever to provide rich, striking imagery on social platforms. By making a plan, sticking to it and using common sense, social imagery can become a valuable piece of your marketing toolbox.
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