At Altitude Marketing, a trade show is more than an event: It’s a state of mind. You can’t just arrive on show day, unroll a backdrop and expect the leads to roll in. There’s a lot more to it than that.
What does that mean? Here’s an example of a trade show strategy we recently executed for a 6-year-old high-tech company. By taking on the “View from 30,000 Feet,” they used a large industry event to fuel a record sales year.
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