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Tips from the Experts:
Three Web Analytics Metrics to Ignore


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Written by B2B marketing professionals for B2B marketing professionals.

Google Analytics is a tremendous tool for understanding what's working – and what isn't – on your B2B marketing website. Problem is, if you're looking at the wrong metrics, you're (best case) wasting your time or (worst case) actually costing yourself money. That's why we wrote "Three Metrics You Can Safely Ignore," a guide to what matters – and what doesn't – in GA.

With tips from this exclusive guide, you'll know how to:

  • Separate meaningful measurements of traffic from irrelevant vanity metrics.
  • Use GA goals to drive your marketing efforts and make smarter business decisions.
  • Avoid making bad calls because of GA's "Audience" section.

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Tips from the Experts:
Three Web Analytics Metrics to Ignore

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