Altitude ensures that your PR and social media plans mesh with your marketing and business development goals – generating leads and increased awareness among decision-makers.
What exactly goes into “PR”?
At Altitude, the term “PR” covers both traditional public relations and social media – both guided by proven tools, tactics and measurements that are integrated into your overall marketing mix. Effective B2B PR is about being a valuable resource for relevant media reporters and key influencers – developing relationships and providing useful content and ideas that clearly distinguish your brand from the competition.
Using the right tools for the job
Altitude bases all of its PR efforts on metrics and data – in-depth research into the right print, electronic and social media channels to reach your prospects. Whether it’s feeding digital channels with fresh content, developing relationships with trade media, growing your base of social followers or creating targeted thought leadership campaigns through email marketing, Altitude connects your business with the people whose interests are most closely aligned with your brand.
Choosing the right partner
Our PR team is relentlessly focused on creating meaningful connections with the reporters, influencers and prospects who will impact your company’s bottom line. We know a one-size-fits-all approach doesn’t work. We practice the art and science of handcrafted PR and social media marketing, developing a customized strategy and seeking precisely targeted placements and exposure over sheer numbers of media hits.
A steady stream of useful content
We write a lot of content on behalf of our clients – press releases, trade articles, award nominations, case studies, white papers, blog posts, tweets, LinkedIn entries and more. Targeted content delivers measurable results – increased website traffic and more qualified leads in the sales pipeline. And we listen to what’s going on in your industry – which enables us to analyze results and ensure that your audience stays engaged.