Ziera Soda

As Marketing Manager, Ziera is responsible for overseeing and implementing a variety of initiatives aimed at increasing Altitude’s brand visibility and lead generation. Ziera holds a bachelor’s degree in business administration and management and dance education from Muhlenberg College and a master’s in communications from East Stroudsburg University of Pennsylvania.
How to Align Sales and Marketing for B2B Success

How to Align Sales and Marketing for B2B Success

There's a line often drawn between sales and marketing. After all, both have distinct roles, activities, and goals. At the…

1 month ago

A Complete Guide to Building the Perfect LinkedIn Profile

Like it or not, LinkedIn dominates business-to-business social media interaction. For B2B marketing professionals, that means a polished LinkedIn profile…

2 months ago

Building a Sales Funnel in B2B Manufacturing: A Guide to Track Leads and Boost Conversion

Manufacturers build. But before they break ground, they have to sell. With complex, multi-layered projects and contracts that exceed six…

3 months ago

10 Tips for a Successful B2B Digital Marketing Strategy

When businesses use the internet to find products and services, digital marketing is critical to success. In this blog, we…

4 months ago

10 Tips for Successful B2B Branding

Regularly thinking about your B2B branding will make sure your marketing tactics catch attention and generate interest. Here's what you…

5 months ago

10 Types of B2B Sales Content for 2024

This post will explore the ten types of content B2B sales pros must master to stay ahead of the competition…

6 months ago

10 Tips for Creating a Winning B2B Sales Deck

Discover the winning formula for crafting a compelling B2B sales deck with our 10 expert tips. Elevate your presentations and…

7 months ago

5 Most Effective B2B Sales Techniques Leaders Need to Know in 2024

You've reached your buyers with compelling marketing tactics – now close the deal with these 5 B2B sales techniques.

7 months ago

Top 8 Manufacturing Marketing Trends for 2023

Jumping on these eight trends will help you dominate your manufacturing niche in 2023.

1 year ago

How to Choose a Digital Creative Agency: 6 Tips

There’s no way around it: To find the best digital creative agency for your B2B company, you’ll need to do…

2 years ago