Just in case you’re wondering: A digital creative agency provides creative (that’s just industry speak for “advertising”) for online – and not print – consumption. The agency’s creative can include everything from website design to social media posts.
It may go without saying, but you’ll obviously want to choose an agency that’s good at what they do. That said, choosing an agency is about more than pure expertise. Much like hiring employees, it’s also about fit. You want an agency that gets you and your company.
To accomplish those goals and more, use these tips for finding the best digital creative agency for your company.
Finding a great digital creative agency is a little bit like online dating.
Before you can swipe right or left, you first need to know what you’re looking for. Otherwise you can spend hours scrolling your options, but never narrowing down the candidates.
You’ll want to know your budget, of course, as well as a few other factors:
If you google “digital creative agency,” you’ll end up with 280 million results.
Well, that’s overwhelming.
Thankfully, the research you did in step 1 will help you to narrow all of this down.
Start by refining your search as well as filtering out companies that don’t offer what you want.
Let’s say you’re looking for a digital creative agency that specializes in SEO. Then you’ll want to include “SEO” in your search.
To refine things even more, consider adding your industry, location, or business type. Keep refining things until you end up with a list of candidates you feel good about.
Now it’s time to vet your candidates. Check out the website for each digital creative agency on your list. Make sure to look at their…
Does their team fit your team? Do they produce quality and creative work? Who are some of their clients? Are they producing work that matches up with the vibe you’re looking for?
Again, this is a little bit like dating. You’re going to be spending some time with this agency. As a result, you’re looking for people you want to work with, and ideally people you wouldn’t mind having a beer with.
You want to ensure the agency will get along with your team and deliver the best results for your brand and clients.
Some digital creative agencies specialize in just one area, such as website design. Others come to the table with a wide assortment of skills and expertise, including:
We’re not saying that agencies that specialize only in websites are bad. If all you want is a website, they can be a great option.
On the other hand, if you need more than that, it’s helpful to pair up with an agency that offers a wide range of marketing services.
Another factor: Is the agency more like a chameleon that can rebrand clients (and change fonts and colors) as needs arise? Or is it more like a hammer that does one thing and one thing really well? If you think your brand may shift over time, you’ll be better served by a chameleon than a hammer.
Make sure the agency has procedures in place for reviewing, editing, and revising work.
Ideally, the agency will remain flexible, putting your needs first.
Case studies or client testimonials show how the agency helped their client achieve results.
For example, at Altitude, we devote an entire section of our website to case studies. That’s because we want to make it easy for potential clients to see what we’ve done in the past, as well as decide whether we’re a good fit for their needs.
To find the best digital creative agency, fit matters. You’re looking for an agency that not only delivers great results, but also gets your company values, mission, and vibe. So think about who you are and what you want long before you go shopping.
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