You’ll learn:
Without site search tracking in Google Analytics, you only have two-thirds of the data you need to optimize your website’s user experience. You need to know not only how users get to your site and what they view, but also what they want. That’s where site search comes in. By collecting this data in GA, you get real-world feedback on exactly what your most valuable constituents are actively seeking, allowing you to prioritize that content.
Actually turning on site search tracking Google Analytics is a really quick process. It literally takes about 15 seconds. (Which is pretty cool.) Here’s how you do it:
This is the “hard part” of setting up site search tracking in Google Analytics … and it’s actually pretty easy. See that red “Query parameter” box in the screenshot above? That’s where you need to tell Google Analytics how to find user search queries.
To identify your query parameters, go to your website and run a search just like a user. It should return a results page with a URL like this one:
Your query parameter is the letter or word that appears directly after the question mark in the URL. In most WordPress installations, it’s the letter “s.”
Enter this value in the query parameter box in Google Analytics and save your settings. Once you see a “success” message, you’re done setting up site search tracking! At this point, you’ll start seeing user search queries flowing into GA just like any other data from your website. Use them to:
Need a hand setting up site search in Google Analytics or getting the most out of your web data? We’d love to help! Altitude is a full-service B2B marketing agency specializing in complex WordPress development. Contact us online or call 610-421-8601 x122 to get the conversation started.
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