Now, we’ve argued before that search engine optimization isn’t about shiny objects. There are certain aspects that are timeless. Chief among these is the need to create good content often. That said, we all have something to learn.
With that in mind, here are our picks for the top six B2B SEO sources on the web. Some provide day-to-day market updates. Others offer one-of-a-kind insight. And a few are about big-picture training. But if you consume them – we do! – you’ll definitely get better at your job.
Pound for pound, you can’t beat Yoast for B2B SEO content. The makers of the most popular WordPress SEO plugin publish several times a week on their blog. And their newsletter is actually valuable!
The best B2B SEO information from Yoast, though, comes in their Yoast Academy classes. These training courses are the best in the business – particularly since some are free.
Free Yoast SEO Courses
Paid Yoast SEO Courses
Protip: Use a subscription, rather than paying by the course. You’ll get all the B2B SEO information you could possibly need at a good discount.
Google’s marketing blog isn’t just about SEO, but you can’t beat the source. Optimizing for search is really about pleasing Google, and Think with Google gives you insight into what they’re thinking.
Along with posts and research, Think with Google offers a bunch of diagnostic tools for your site. Some are clearly geared toward selling Google’s digital products, but again – play nice.
Nothing groundbreaking here. You know Moz, and you probably read Moz. There’s a reason for that: They put out actionable SEO content every day. When it comes to a B2B SEO source, what more do you want?
In particular, the Whiteboard Friday feature has grown popular. These videos dive deep into technical topics, offering plenty of value for the time investment.
Yes, it’s another Moz property, but MozCast is well worth its own entry. It’s presented like a weather forecast: the hotter and stormier, the more rankings are changing. This is a huge part of SEO analytics. Was it you, or did something affect everyone? MozCast will tell assuage your concerns.
SEJ is indispensible to any digital marketer. It’s more of a trade journal than a source for how-to content.
In particular, the site often provides readable content straight from Google’s SMEs. In this business, any insight into The Algorithm is currency. The more the better.
Search Engine Land is a slightly more news-focused journal. If you want to keep up day-to-day changes, it’s required reading.
One note: SEL often contains more content about digital advertising than SEO. But if technical updates and market shifts matter to you, read it.
As with all things marketing, your mileage may vary. There are a slew of B2B SEO information sources out there. Start by checking the six on this list at least weekly, and dive deep into their training materials.
Ultimately, there’s no magic bullet to SEO. You’ll develop your own theories and workflows. But the more information you intake and synthesize, the better.
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