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B2B SEO Agency

Altitude Marketing is a globally recognized B2B SEO agency. Our content-driven methodology drives cost-effective, sustainable results for companies in a wide variety of industries.

Integrating search engine optimization into your business-to-business marketing strategy is a proven way to drive leads and grow your business. We specialize in making companies more visible to the right prospects, 24/7/365. With Altitude as your search marketing agency …

That means:

  • More qualified leads for the sales team
  • Better monetization of your website investment
  • Improved brand awareness
  • More recognition as an industry thought leader

Our B2B SEO Process

If you run a business-to-business company, you’ve almost certainly gotten the emails and contact form submissions from search marketing companies.
“There’s a problem with your website!” “We can triple your traffic overnight!”
“Let us run a free assessment!”
Fly-by-night SEO agencies love to make all kinds of promises. Some can even deliver you traffic. But at the end of the day, it’s all smoke and mirrors.

Our B2B SEO process is different. It’s based around one very simple – but very tough to execute – philosophy: The only way to “win” SEO in a long-lasting way is to create and deliver the best content in the world for your visitors.

Create detailed content maps

We then create detailed content maps to make sure we’re answering all their questions.

start with in-depth buyer personas

We start with in-depth buyer personas that tell us exactly who we’re talking to.

produce high quality content

Once we have a strategy in place, we produce high-quality written, video and infographic content rapidly.

monitor keyword results

As we’re working, we monitor results day-by-day and keyword-by-keyword, and optimize constantly.

That probably doesn’t sound like most B2B SEO firms. And that’s on purpose.

We’re not going to spend your time and dollars spewing jargon and showing you vanity metrics. Our only focus is getting you as many of the right clicks as possible as fast as possible.

There’s a lot of technical work involved, sure. We’ll absolutely make sure your site structure is up to snuff, pages that need to be AMP-friendly are AMP-friendly, H tags and structured data are used properly and all that. But that’s behind the scenes work. It doesn’t address the real challenges of SEO.

We don’t just want your website to be “SEO-friendly.” We want to turn your brand into an online powerhouse that dominates for years to come.

Sound good? Let’s talk.

Long-tail SEO: Our Route to Long-term Results

Dinosaur Illustration of long tail key words X-axis more generic to more specific. Y-axis number of results

Meet Littlefoot. He’s our SEO dinosaur.

What, you ask, does an adorable apatosaurus have to do with B2B search engine optimization? Everything!

Our SEO practice is built on the industry-accepted “long-tail” methodology. Basically, we start with your dream keyword – that’s the “head.” It’s probably pretty general (ours is “marketing agency”) and has a lot of search volume.

Problem is, you probably can’t have your dream keyword … yet. You don’t have the authority or the content or the backlinks to do it.

So we work our way down the dinosaur. “Body” keywords are still relatively popular, but more specific than head keywords. And finally there are “long-tail” keywords. These are hyper-specific queries and questions that your audience has.

Long-tail Keywords Are the Key to SEO Success

If we answer enough questions and give enough valuable information to your audience, you’ll eventually build up the reputation (Google calls this E-A-T) to be treated as a trusted source for body and head keywords. Once you’re a trusted source, Google will send you traffic regularly.

That’s an SEO win, folks. It’s not a result of a short-term fix meant to trick Google, nor is it going to go away the second an algorithm update happens. It’s hard work yielding long-term results and ROI.

Here are some examples of long-tail content we’ve produced for ourselves. These articles (among many others) are the reason you found this page in the first place.

They rank on Page 1 of Google for the kinds of questions our prospects have, and they’ve shown that we know our stuff.
(Some are even in Google’s coveted Position Zero, which is above all over search results – even the No. 1 slot. We can do the same thing for you.)

What B2B SEO Success Looks Like

Our analytics team takes a holistic view of your search engine footprint. It’s
not enough to say how many organic clicks you got, or how many keywords
you rank for.

Instead, we need to look at how your site is ranking for the search intent of the users you want. That means diving deep into data sources like Google Search Console and our own SEO analytics platform, Horizon, to see how users are behaving before they even hit your site.

Graph from Google Search Console illustrating increasing website impressions over time

You’ll hear us talk a lot about:

  • Impressions
  • Organic click-through rate
  • Search intent
  • Guest blogging opportunities

Basically, it’s our job to look beyond the numbers and help you figure out – and execute – a plan that will succeed for years to come. We won’t just get you traffic. We’ll transform your online presence and dominate the competition.

What Does Search Engine Optimization Cost?

Beware of low-cost, fly-by-night providers offering to “SEO” your site for a few hundred bucks. They might give you some ephemeral results, but you’ll suffer from Google penalties and a poor user experience in the long run.

Really, all cheap search marketing companies do is try to trick the search engines. Obviously, this isn’t sustainable.

Established B2B SEO agencies like Altitude work on retainer agreements. That means a defined scope of work each month for a flat fee. For the agency, that means defined marching orders and clear goals. For you, the client, it means knowing what to expect and a known budget item.

SEO isn’t always fast. It’s a long-term play. But given the time and respect it deserves, it can transform your business.

Content. On-site. Off-site. We Do It All.

Altitude Marketing is a holistic, content-driven B2B SEO agency. We deliver:

  • More qualified search impressions
  • High-quality clicks from real prospects, not bots
  • Link-worthy content that builds your reputation and authority
  • A better reputation for your brand
  • A steady, sustainable stream of high-quality leads for your sales team

Our proven methodology isn’t a quick fix like some offer. We turn your brand into a content machine, pumping out answers to questions and making you the No. 1 source of information when a prospect needs help.

They search. They find you. You win.

Let’s Do This.

We help leading business-to-business brands hit their marketing goals. Get in touch to learn what Altitude Marketing can do for your B2B company.