The 6 B2B SEO Information Sources We Read Every Day

Adam Smartschan

Partner & Chief Strategy Officer

If you’re a digital marketer, you know how fast things change. If you’re not keeping up, you’re falling being. And nowhere is that more true than in SEO.

Now, we’ve argued before that search engine optimization isn’t about shiny objects. There are certain aspects that are timeless. Chief among these is the need to create good content often. That said, we all have something to learn.

With that in mind, here are our picks for the top six B2B SEO sources on the web. Some provide day-to-day market updates. Others offer one-of-a-kind insight. And a few are about big-picture training. But if you consume them – we do! – you’ll definitely get better at your job.

Top 6 B2B SEO Information Sources

#1: Yoast

Pound for pound, you can’t beat Yoast for B2B SEO content. The makers of the most popular WordPress SEO plugin publish several times a week on their blog. And their newsletter is actually valuable!

The best B2B SEO information from Yoast, though, comes in their Yoast Academy classes. These training courses are the best in the business – particularly since some are free.

Free Yoast SEO Courses

  • Block editor training
  • WordPress for beginners
  • Yoast SEO for WordPress
  • All-around SEO
  • SEO for beginners

Paid Yoast SEO Courses

  • Keyword research
  • Site structure
  • SEO copywriting
  • International SEO
  • Technical SEO
  • Structure data
  • SEO news

Protip: Use a subscription, rather than paying by the course. You’ll get all the B2B SEO information you could possibly need at a good discount.

#2: Think with Google

Google’s marketing blog isn’t just about SEO, but you can’t beat the source. Optimizing for search is really about pleasing Google, and Think with Google gives you insight into what they’re thinking.

Along with posts and research, Think with Google offers a bunch of diagnostic tools for your site. Some are clearly geared toward selling Google’s digital products, but again – play nice.

#3: Moz Blog

Nothing groundbreaking here. You know Moz, and you probably read Moz. There’s a reason for that: They put out actionable SEO content every day. When it comes to a B2B SEO source, what more do you want?

In particular, the Whiteboard Friday feature has grown popular. These videos dive deep into technical topics, offering plenty of value for the time investment.

#4: MozCast

Yes, it’s another Moz property, but MozCast is well worth its own entry. It’s presented like a weather forecast: the hotter and stormier, the more rankings are changing. This is a huge part of SEO analytics. Was it you, or did something affect everyone? MozCast will tell assuage your concerns.

#5: Search Engine Journal

SEJ is indispensible to any digital marketer. It’s more of a trade journal than a source for how-to content.

In particular, the site often provides readable content straight from Google’s SMEs. In this business, any insight into The Algorithm is currency. The more the better.

#6: Search Engine Land

Search Engine Land is a slightly more news-focused journal. If you want to keep up day-to-day changes, it’s required reading.

One note: SEL often contains more content about digital advertising than SEO. But if technical updates and market shifts matter to you, read it.

tl;dr: Best B2B SEO Information Sources

As with all things marketing, your mileage may vary. There are a slew of B2B SEO information sources out there. Start by checking the six on this list at least weekly, and dive deep into their training materials.

Ultimately, there’s no magic bullet to SEO. You’ll develop your own theories and workflows. But the more information you intake and synthesize, the better.

Adam Smartschan

Adam Smartschan heads Altitude's strategic marketing and branding efforts. An award-winning writer and editor by trade in a former life, he now specializes in data analytics, search engine optimization, digital advertising strategy, conversion rate optimization and technical integrations. He holds numerous industry certifications and is a frequent speaker on topics around B2B marketing strategy and SEO.
Adam graduated from Northeastern University in Boston in 2007. He grew up in Pennsylvania's Lehigh Valley, just miles down the road from Altitude's headquarters in Emmaus, Pennsylvania.