It all comes down to the question mark in the URL.
URLs sometimes use question marks as “separators.” This marks the end of the navigable part of the URL (the thing that tells your browser where to send you) and the beginning of tracking elements called query strings.
The short answer is that you can usually ignore everything after the question mark in a URL. But it’s the web, so things get more complicated fast.
URL stands for “uniform resource locator.” It’s the human-readable “address” of a web page or asset. When you point your browser at a URL, it’s told by the site’s DNS (domain name system) and structure where to take you. This is called “resolving.”
Many longer URLs include tracking elements. These are used by the site administrator to better understand:
In addition, they can be used to pre-fill forms with known information about a user. If you’ve ever entered your email address, hit enter, and been taken to a longer form with the email already filled in, that’s probably what happened.
The most common tracking element is a “query string.” They’re structured like this:
field=value
Multiple query strings can be tied together with an ampersand, like this:
field1=value1&field2=value2
The question mark in a URL separates the part that tells your browser where to take you from the part that delivers tracking information to the site. Depending on how much tracking information is encoded into the URL, this can create extremely long web addresses.
A user simply looking to get to a web page or asset can usually delete the ? and everything after it. For instance, if you want to send someone a link to site.xyz and your browser shows site.xyz?thing=thing, you can simply copy “site.xyz” and be fine.
No! A question mark in a URL is a separator. A slash represents a core part of the navigational address – basically, a folder in the site structure. Removing a slash and anything after it will cause you to end up in the wrong place.
Is a question mark in a URL the same as period?
No! A question mark in a URL is a separator. A period is part of the structure of the URL itself. It can indicate a subdomain:
subdomain.site.xyz
… or be used before .com, .org. or another top-level domain suffix.
UTM stands for “Urchin Tracking Module.” This is a remnant of the analytics company Urchin, which Google purchased in 2005 and turned into the basis of Google Analytics.
B2B marketers face a huge challenge: ensuring their messaging actually reaches the right audience. Companies…
No matter your industry, a vibrant and еngaging B2B blog is еssеntial for capturing the…
Email marketing plays a crucial role in the life sciences industry, serving as a powerful…
At the heart of any successful life sciences company’s strategy lies a keen understanding of…
Chances are high that most of your target decision makers are on social media. The…
You’d be surprised at the number of global B2B organizations–with many, many zeroes in their…