Welcome to the Pay-Per-Click Jungle

Welcome to the Pay-Per-Click Jungle

13 years ago

Pay per click (PPC) is one of the fastest growing segments of the advertising market. Imagine: unprecedented opportunities to reach…

Claim your LinkedIn custom profile URL and use it for personal SEO/branding

13 years ago

As the world’s largest professional network on the Internet, LinkedIn hasn't gained the popularity of it’s better known social peers…

New Year’s Resolutions You Can Actually Keep

13 years ago

If you're like me, you've already blown most of your New Year's resolutions. This is the perfect opportunity to add…

Intelligent Design Means More than Pretty Colors

13 years ago

Many business owners think of website design in terms of logo, colors, images and fonts—but "design" covers a whole lot…

Not Just Another Internship

14 years ago

Altitude Marketing has its own meaning of the word, “internship.” While, yes, there were checks to deposit and filing to…

“PR” Does Not Stand for “Press Release”

14 years ago

The CEO of a well-established software solutions company came to Altitude asking for public relations help. We knew we were…

Branding Your Business on Facebook

14 years ago

If you haven’t created your Facebook vanity URL for your brand/company page you’re making it more difficult to find and…

Scent: an overlooked, but powerful, brand element

14 years ago

The most memorable of our five senses is scent. When I get a waft of something I've smelled before, it…

Just how big is Google?

14 years ago

I admit it. I'm a Google fanboy! I have a deep appreciation and admiration for everything that Google does. It's…

Gap logo repeal: Publicity stunt or branding fail?

14 years ago

The reasons behind the Gap logo repeal may never be revealed, but I have my opinion. So here goes: Publicity…