I admit it. I'm a Google fanboy! I have a deep appreciation and admiration for everything that Google does. It's…
The reasons behind the Gap logo repeal may never be revealed, but I have my opinion. So here goes: Publicity…
I was talking with my 15-year-old son the other day. Or rather, I was talking AT my 15-year-old son the…
When Zappos.com messed up our summer intern Alex's cleat order a few days before his big tournament, he was seething.…
Start-up companies don’t become booming businesses overnight. Strategies take time to plan and execute, and must be bolstered by a…
Watch yerself, pardner. There's a new breed of snake oil salesman hawking search engine optimization (SEO) services out there. They…
This summer I was lucky enough to secure an internship at Altitude Marketing. As a double major in Marketing and…
At the end of the day, all the great positioning and sell copy do not differentiate competitors. People do. Blasphemy…
Jumping straight into tactics without following big picture is letting the tail wag the dog. It's impossible to put together…
Thank you Home Depot. Yes, I am thrilled with a big box store. I often rant about how a brand…
