Branding & Rebranding
Your “brand identity” is the combination of verbal, visual and emotional attributes that define your company and set it apart from the competition. How your branding makes people feel and react are key drivers of brand perception.
Your logo is not your brand
Altitude specializes in creating new brand identities and revitalizing sluggish branding. But what exactly does that entail? Ask a design firm to create your brand, and they’ll design you a logo and a business card. Ask a web development agency, and they’ll program you a website. Altitude, on the other hand, brings your branding to life.
A thoughtful, proven branding process
We begin the branding process by interviewing your executive team and developing a gap analysis. Then we write comprehensive brand messaging for your elevator speech, products and services and target demographics. We use this content to boost your brand recognition through an integrated trade show, PR and trade advertising strategy. We write SEO-friendly case studies and white papers. We manage your social and email marketing. We do all of this, and more.
Rebranding an established company
Companies that have been around awhile often find themselves forced to compete in an increasingly noisy and crowded industry. Let’s face it: What got you where you are will not get you where you want to go. Altitude has extensive expertise in guiding established technology-oriented companies through the rebranding process – shedding baggage, reestablishing market leadership and stimulating leads.
Addressing the needs of the entrepreneur
Launching a new company, a new product or a new service means unseating the competition and winning mindshare. Altitude has developed a highly effective, adaptive methodology that takes into account the rapid evolution cycle of early-stage technology companies. We guide your marketing efforts by defining the brand, building awareness, attracting investors, driving leads, arming the sales team and creating evangelists.