B2B social media isn’t exactly like B2C social media. But that doesn’t mean it’s optional. Not being active on the right networks costs you valuable promotional opportunities and tells your prospects to look elsewhere.
Altitude Marketing’s B2B social media experts strategically use LinkedIn, Facebook, Twitter, Instagram, YouTube to build brands, connect with influencers, drive leads and advance business goals. We get smart about your industry, identify the players, make the right connections and produce a stream of engaging content that gets people talking. No two engagements are exactly alike, but the goal is always the same: getting the right message in front of the right people at the right time.
Proven B2B Social Media Best Practices
Our team relies on a time-tested strategic playbook to craft and execute customized social media strategies. Every engagement begins with a comprehensive audit of existing social networking efforts. Once this is complete, our team works to ensure all aspects conform to best practices. These factors include:
- Usage of the correct networks
- Consistent page names, branding, imagery, language and vanity URLs
- Proper tone and tenor for posts
- Workflows for thanking new followers, handling support requests and engaging with influencers
The result? Our clients have mature, professional and highly visible social media accounts working for them within weeks.
Of course, it’s not enough to simply have social media accounts. They need to be utilized actively. That means highlighting industry news, promoting content and engaging with the right individuals. Our team specializes in handling clients’ social media presence on their behalf, writing and scheduling posts at scale with minimal client time invested. It’s like having an engagement machine working on your behalf, 24/7.
Paid & Organic Social Media
Here at Altitude, it’s not just about generating B2B social media content to “make posts.” We use both organic and paid options to help clients reach their goals. Here are some examples:
- On LinkedIn, relevant blog content is distributed via organic posts for a company’s followers. Meanwhile, “promoted” options let us deliver content to new prospects based on their industry, years of experience, job title or other factors.
- On Twitter, posts go both to existing followers and (via Twitter Ads) to potential prospects.
- On Facebook, company pages are used to show culture and community involvement. At the same time, ads for products and services are targeted by user demographics and interests.
- On YouTube, viewers consume our clients’ content both organically and as pre-roll advertisements. Ads go out based on what users are interested in and subscribed to on the platform.
Done according to best practices, B2B social media marketing is powerful. We make sure the networks give your company the visibility boost, engagement and leads you deserve.
Ready to Partner with a Winning B2B Social Media Agency?
We’d love to chat. Fill out the form on this page or call 610-421-8601 (ext. 122) to get the ball rolling.