B2B Software Marketing Agency
We’re a B2B-only agency providing marketing services for enterprise software, technology and SaaS companies.
Our clients include publicly traded giants, cybersecurity and identity vendors, IIoT platform providers, and more. We specialize in niche and technical spaces, like software for the life sciences, fintech and insurtech.
Strategic Marketing for Software Companies
Altitude’s secret sauce is simple. We combine high-impact branding with customized software lead generation programs driven by content and smart advertising. The results? Well, they’re exactly what you want from marketing your technology company:
- Universal awareness and market demand from your ICPs
- Better understanding of your competitive set and buyers
- Demand generation and qualified leads to fuel rapid growth
- Sustainable pipeline growth
- Impactful marketing technology integrations and implementations
- Process automation to free up valuable staff time
- New product launches that move the needle quickly
- Lucrative exits for founders and other stakeholders
We’re here to help you tell the story of your business and your software product. With our help, you’ll be able to articulate what you do, what problems you solve, and why you do it better than the competition. Then we put that positioning and messaging to work, helping you reach more buyers than you ever thought possible.
Our team of 30+ full-time employees covers every aspect of B2B software marketing. We offer every marketing service you need, including:
- CMO-level software marketing strategy
- Branding and rebranding
- Blogging and marketing content creation
- Graphic design and UI work
- Marketing analytics
- Search engine optimization
- Digital advertising
- Marketing audits & recommendations
- Social media strategy and management
The goal is simple. We want to help you build a sales pipeline, increase revenue streams, and build the tech business of your dreams. Whether you need an entire outsourced marketing team or you just want to add a specialized skillset, Altitude is the B2B software marketing agency for you.
Altitude Marketing at a Glance
Most of our 30 full-time employees are based in Emmaus, Pennsylvania, midway between Philadelphia and New York City. Remote employees are in Chicago and Pittsburgh.
Altitude was founded in 2004. Over nearly two decades in business, we’ve helped dozens of software companies drive leads and reach their business goals.
Altitude can be a company’s entire marketing department, or a specialized resource for a small marketing team. Our clients have highly engaged decision-makers and appreciate candid feedback, insights and strategy.
Our software and SaaS portfolio includes Rakuten Symphony (Open vRAN cellular network solutions), Lightspin (graph-based cloud security threat mitigation), Veratad (identity and age verification), GTreasury (hedging software), Golf Genius (country club and golf course management), and many more. Perhaps most important, our work has helped nearly a dozen companies realize their acquisition goals; these include Hedge Trackers (acquired by GTreasury), Adaptik (acquired by Sapiens) and CrimeCenter (acquired by SoundThinking).
Our client base spans the globe, with companies headquartered across the United States, in Europe and in China. Our capabilities allow us to drive leads and demand anywhere.
Absolutely. Our team of writers is trained to produce accurate, technical content. Candidly, we don’t write technical documentation, nor white papers. Rather, we create highly credible, attention-grabbing posts, web pages, guides and ads that generate visibility and drive leads.
Altitude offers a full suite of integrated marketing services for the software, SaaS and technology spaces. Our team delivers marketing strategy, market research, content marketing, SEO, digital marketing, web development, graphic design and social media management.
Software Marketing Case Study
Doubling a Fintech SaaS Install Base
Hedge Trackers had all the ingredients for success. The San Jose-based corporate hedge program experts had a smart and talented team, and their offerings met a distinct market need. All they needed was an integrated marketing program to hone their message, create demand and drive leads for their CapellaFX software product. Altitude helped the software company establish an inbound lead funnel, create fresh demand, and build an acquisition-worthy customer base.
“Working with Altitude Marketing, they were able to give us more of a cohesive look, branding, enhance our website, and highlight different technical members of the team by publishing blogs under their names. We went from publishing one or two blogs a year to a steady stream – not only online but to CFO Magazine, The Wall Street Journal and other publications. We’re very excited about the degree of exposure that we’ve received in working with Altitude.”Helen Kane, Founder & CEO, Hedge Trackers
Let’s Do This.
We help leading business-to-business brands hit their marketing goals. Get in touch to learn what Altitude Marketing can do for your B2B company.