About Altitude: The Top Integrated Marketing Agency for B2B
Altitude is an integrated marketing agency that starts with “the View from 30,000 Feet.” Our award-winning, full-service marketing communications team builds brands and drives leads for business-to-business companies that operate in complex, highly technical industries like the life sciences, manufacturing and technology. In other words, we’re not like the integrated advertising agencies you’re used to.
In 20 years, we’ve learned a few things about how to be a great integrated marketing agency.
We know that business-to-business promotion requires an all-in-one approach.
We know that the magic comes from combining marketing strategy with beautiful creative, results-oriented communications, SEO and modern technology and a team that loves doing what they do. The results prove it: We’re a member of both the Inc. 5000 and the Best Places to Work in PA.
We know how to reach hard-to-find audiences in even the slimmest niches, like the life sciences and manufacturing. In other words, we’re the agency that other integrated marketing agencies wish they were.
Why Work with an Integrated Marketing Agency?
A full-service, integrated marketing agency (like Altitude) is built to meet all of a client’s marketing needs in one place, for one price. That means branding, creative, content, strategy, digital, web and social are coming from the same team, creating efficiencies and driving rapid results.
At Altitude, we know that a full-service, integrated marketing and communications agency can put your B2B company on the map. (Just ask any of our clients who have been acquired over the years.) Our proven methodology ensures that we get smart quickly about highly complex concepts, so we can translate them into meaningful market positioning, compelling brand messaging and lead-driving strategies. The result is a fresh approach that distinguishes your brand in the marketplace and generates unprecedented demand.
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Ready to work with the top integrated marketing agency for B2B companies? Altitude drives results for global brands, funded SMBs and everything in between. Contact us and our experts will be in touch with you within one business day.
Our Integrated B2B Marketing Services
What does integrated marketing mean at Altitude Marketing?
Altitude provides clients with a full suite of integrated digital and traditional marketing services: Strategy. Branding. Messaging. Web design and development. Pay Per Click (PPC), Search Engine Optimization (SEO) and retargeting. Trade shows, social media and public relations. Graphic design and video. Sales support, lead generation and content marketing. Advertising. Marketing automation. Email marketing. Channel support. Analytics. With Altitude, all of your efforts work together, multiplying results and delivering swift, measurable ROI.
Why We're One of the Best Integrated Marketing Companies
Our model is flexible enough to match the incredibly diverse needs of today’s business-to-business companies. We can serve as your entire integrated marketing department – reporting in at the C-level and driving all aspects of lead generation and market presence – or we can complement the expertise of your own small, in-house communications team. In all cases, we are completely transparent, fully accountable, and guided by both experience and data.
Realistic Plans for Real-World Marketing Budgets
Altitude Marketing’s strategic plans are realistically founded on actual budget and human resource parameters, as well as internal political and business realities – ensuring success while saving you time and money. We obsess over results. We track, measure, test, refine. We make decisions that are in the best long-term interests of our clients.
Most important, all of our strategic and tactical efforts are based on real business goals, not fake KPIs that only serve to make us look good.
Integrated Marketing Agency FAQs
Who is Altitude Marketing?
Founded in 2004, Altitude Marketing is the premier integrated marketing agency serving B2B clients across the globe. Our roster of clients includes household names in the life sciences, manufacturing, enterprise software, SaaS and other highly technical industries.
Our team of 30 marketing professionals is based in Emmaus, Pennsylvania, just outside New York City and Philadelphia.
Who works at Altitude Marketing?
We employ 35 full-time team members (all based in our Emmaus, Pennsylvania HQ), along with more than a dozen on-demand contract workers worldwide. Our team is built to scale with our clients’ needs. We deploy dedicated account teams for every client, with experts assigned based on industry and need. These teams – led by our partners – are designed to stay as consistent as possible throughout the engagement.
How long do clients stay with Altitude?
We’re extremely proud of our client retention. Our average retainer client stays with us 3.6 years – more than double the industry average. And when they leave, it’s almost never because we got fired. In most cases, they’ve reached their exit goal of merger or acquisition, or simply grown enough to need to bring marketing entirely in-house.
Who is Altitude's ideal client?
Our ideal client:
- Is a B2B company (we do B2C or D2C work on rare occasions)
- Works in a technical industry (particularly the life sciences, manufacturing or enterprise software)
- Has a small marketing team or a distinct need (e.g., marketing automation consulting or content production)
- Values candid counsel
- Can comfortably support a monthly budget of $6,000 or more
Obviously, that covers a lot of ground. Our clients include massive global brands like HID and WuXi AppTec, as well as well-funded startups and growth-stage technology companies, as well as everything in-between.
What is Altitude's expertise and experience?
Altitude is one of the most expert, experienced and authoritative integrated agencies in the world.
- We’ve been in business for 20 years, including two stints on the Inc. 5000 and the Best Places to Work in PA list, as well as four years running in the Chief Marketer 200 list of the best agencies in the world.
- Our clientbase includes leaders in the life sciences, manufacturing and technology, like HID, WuXi AppTec, Olympus and Rakuten.
- Our blog includes more than 500 pieces of helpful content, and our webinar series has been viewed hundreds of times.
What is an integrated marketing agency?
An integrated marketing agency is a company that can handle all of a client’s marketing needs in one place, for one price. This typically includes branding, content, SEO, advertising, web development, marketing automation, social media and public relations / communications.
What does an integrated marketing firm do?
Integrated marketing agencies handle all aspects of advertising and communications for their clients. This typically includes marketing strategy, content creation, web development and maintenance, digital advertising, SEO, collateral and creative, earned media, and social media.
The best integrated marketing agencies feature empowered and strategic account management teams. Rather than serving as glorified salespeople, these teams serve as internal client advocates and critical go-betweens. This minimizes unnecessary handoffs and cycles lost to outsourcing.
How much does an integrated marketing company cost?
Every communications firm has its own rate structure. Most integrated agencies, however, charge based on a “retainer” model, allowing for a set amount of hours of work each month.
What marketing technology does an integrated agency use?
Every agency’s “stack” is different. Some are low-tech by design. Others, like Altitude, rely on the most up-to-date marketing technology to work efficiently, eliminate non-value-add time, and automate as many processes as possible.
Our core tech stack includes:
- HubSpot, ActiveCampaign and Salesforce CRMs, with integrated marketing automation (e.g., Marketing Hub, Marketing Cloud Account Engagement / Pardot)
- Unbounce for landing pages and on-site engagement tools
- Google, LinkedIn and StackAdapt adtech
- Sprout Social for social media calendar management and engagement tracking
- ChatGPT 4, JasperAI, Otter.ai and custom GPTs for AI-powered process automation and content workflows
- SciLeads, Zymewire, Definitive Healthcare, ZoomInfo and UpLead for prospecting data
How do I contact Altitude Marketing?
Fill out the form at https://altitudemarketing.com/contact-altitude/ or call 610-421-8601 x122.
Ready to work with the the top integrated marketing agency?
We help leading business-to-business brands hit their marketing goals. Get in touch to learn what Altitude Marketing can do for your B2B company.
Altitude has become a valuable marketing partner helping us drive a sustained 20% business growth. Fine tuning the brand message, optimizing search, creating content that supports a leadership position, building awareness and driving new prospects to our website have brought ZefSci into the digital marketing era, delivering results for our business.
Rick Carberry, Director of Marketing & Business Develoment ZEFSCI