Metrics and dimensions are some of the most confusing parts of analytics software. Here’s how to understand and use them to drive results for your business.
Lead to revenue tracking is key to setting an effective marketing strategy. Here’s how to use it to increase ROI.
Here’s why every website – even for B2B companies without much mobile traffic – should be responsive.
Susan Jensen reflects on the experience, opportunities and marketing foundation she gained while interning at Altitude, shaping her professional career.
Step-by-step instructions on how to use hidden fields in Gravity Forms to provide context to the sales team and increase conversion rate.
Sure, prebuilt WordPress themes are inexpensive, but the total cost of ownership might surprise you.
A step-by-step, video-based tutorial on building a marketing dashboard in Google Data Studio.
Being inspired by agile software development has its benefits when it comes to marketing, but it also comes with real risks if you’ve not fully developed your marketing foundation.