Metrics vs. Dimensions Example 2: Pie Chart

Metrics vs. Dimensions: Using Them in Google Data Studio

by Adam Smartschan

Metrics and dimensions are some of the most confusing parts of analytics software. Here’s how to understand and use them to drive results for your business.

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What data do you need for lead to revenue tracking?

Ultimate Guide to Lead to Revenue Tracking for Marketers

by Adam Smartschan

Lead to revenue tracking is key to setting an effective marketing strategy. Here’s how to use it to increase ROI.

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Stylesheet media queries are key to responsive design. Here's the before ...

Should My Website Be Mobile Friendly? (Yes, it Should.)

by Claire Herndon

Here’s why every website – even for B2B companies without much mobile traffic – should be responsive.

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Where Are They Now? Former Altitude Intern Susan Jensen

Altitude Marketing Logoby Altitude Intern

Susan Jensen reflects on the experience, opportunities and marketing foundation she gained while interning at Altitude, shaping her professional career.

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Using Hidden Fields in Gravity Forms

How to Use Hidden Fields in Gravity Forms to Enrich Submission Data

by Adam Smartschan

Step-by-step instructions on how to use hidden fields in Gravity Forms to provide context to the sales team and increase conversion rate.

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Should you use a prebuilt WordPress theme or build a custom WordPress theme?

Custom WordPress Theme vs. Prebuilt WordPress Theme: What’s Right for You?

Drew Frantzenby Drew Frantzen

Sure, prebuilt WordPress themes are inexpensive, but the total cost of ownership might surprise you.

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King Andrew

How to Start a B2B Content Marketing Program

by Andrew Stanten

It takes time and effort to start a B2B content marketing program, but when done right, it can have a significant impact on your bottom line. Here’s how.

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B2B software marketing is all about analytics. Learn how to build your own dashboard in Google Data Studio!

Build a Marketing Dashboard in Google Data Studio (w/ Videos)

by Adam Smartschan

A step-by-step, video-based tutorial on building a marketing dashboard in Google Data Studio.

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Andrew_Marketing_Spaghetti

Throwing Spaghetti at the Wall: Why ‘Agile Marketing’ Won’t Build Your Brand

by Andrew Stanten

Being inspired by agile software development has its benefits when it comes to marketing, but it also comes with real risks if you’ve not fully developed your marketing foundation.

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