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Wouldn’t it be great if you knew exactly who was visiting your website? “Tom Jones from ABC, Inc., is looking at the page about content creation. Here’s his email address and phone number. Sales, give him a ring!” Maybe you could even export a spreadsheet of exactly who read every page, regardless of whether you’d
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We asked 9 professional marketers about their biggest B2B marketing challenges. Here’s what they had to say.
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This winter, I packed my bags, dusted off my passport and headed to the Netherlands for the third annual YoastCon. Here are some top takeaways for marketers.
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Hiring a marketing agency may be the best option for your company. In this post, we’ll review 10 things that are essential to consider.
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Social media for life sciences companies is a must. This blog explains why – and provides actionable steps you can take to get started.
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Moz SEO is updating the way it calculates Domain Authority. Here’s what you need to know about the 2019 change and how it will affect your site’s SEO.
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Step-by-step instructions on mapping Unbounce forms to HubSpot. Get your user’s data in your marketing automation system for workflows & more.
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Don’t be the B2B marketer who misses the comments on their LinkedIn sponsored post. Here’s how to see who’s talking – and how to respond to them.
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Stuck on your next B2B blog topic? Thinking of rolling out a content marketing program? Here’s what you need to know to get that post written and on Google in no time.
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Google Analytics is the No. 1 tool for tracking your marketing performance. But if you don’t pay attention to the details – like naming conventions and proper UTM structure – your account is going to fall flat, quick.
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Add Google My Business to your marketing toolkit. For more on how to claim, verify and improve your Google My Business Listing, read on.
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To accurately track how your marketing efforts impact website traffic, you must properly set up and customize your Google Analytics account. Here’s how.
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