Metrics vs. Dimensions: Using Them in Google Data Studio
Metrics and dimensions are some of the most confusing parts of analytics software. Here’s how to understand and use them to drive results for your business.
Ultimate Guide to Lead to Revenue Tracking for Marketers
Lead to revenue tracking is key to setting an effective marketing strategy. Here’s how to use it to increase ROI.
Should My Website Be Mobile Friendly? (Yes, it Should.)
Here’s why every website – even for B2B companies without much mobile traffic – should be responsive.
Where Are They Now? Former Altitude Intern Susan Jensen
Susan Jensen reflects on the experience, opportunities and marketing foundation she gained while interning at Altitude, shaping her professional career.
How to Use Hidden Fields in Gravity Forms to Enrich Submission Data
Step-by-step instructions on how to use hidden fields in Gravity Forms to provide context to the sales team and increase conversion rate.
Custom WordPress Theme vs. Prebuilt WordPress Theme: What’s Right for You?
Sure, prebuilt WordPress themes are inexpensive, but the total cost of ownership might surprise you.
How to Start a B2B Content Marketing Program
It takes time and effort to start a B2B content marketing program, but when done right, it can have a significant impact on your bottom line. Here’s how.
Build a Marketing Dashboard in Google Data Studio (w/ Videos)
A step-by-step, video-based tutorial on building a marketing dashboard in Google Data Studio.
Throwing Spaghetti at the Wall: Why ‘Agile Marketing’ Won’t Build Your Brand
Being inspired by agile software development has its benefits when it comes to marketing, but it also comes with real risks if you’ve not fully developed your marketing foundation.
