Writing Scripts for B2B Explainer Videos: 11 Expert Tips
B2B explainer videos are a great way to turn complex products into 60 seconds of compelling content. These 11 tips will help you get started.
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B2B Marketing Blog
Clients vs. Customers: What Should You Call B2B Buyers? [30+ Experts]
What to call B2B buyers is a constant debate in marketing circles. Are they clients? Customers? Both? To get to the bottom of things, we asked more than 30 B2B marketing professionals what they call their buyers. The most common refrain: They’re “clients,” since that indicates partnership, rather than a transactional relationship. But there are […]
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The 4 Mistakes Leaders Make During Difficult Times (And How To Fix Them)
Times are tough right now – and mistakes are almost inevitable. Here are the 4 biggest mistakes business leaders make (and how to fix them).
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How To Create a Data-Driven B2B Marketing Strategy
Every B2B company wants to become data-driven — but it’s easier said than done. Here’s how to create a data-driven B2B marketing strategy.
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Demand-Side Platform Stats: 5 Key Metrics for B2B Marketers
Need to optimize your programmatic advertising? Pay attention to these 5 key demand-side platform stats.
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8 B2B Content Marketing Best Practices for 2021
Content marketing is big business. That means you better get a handle on your B2B content marketing best practices. Here’s our expert advice.
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7 B2B Content Marketing Trends for 2021 [Infographic]
Times are changing – and so should your strategy. Here are our experts’ top seven B2B content marketing trends for 2021.
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Search Intent for B2B SEO: A Guide for Marketers
Every search on Google is done with a purpose. And Google knows this by using search intent. Here’s our guide on search intent for B2B SEO.
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The 5 B2B Marketing Apps You’ll Want to Be Using in 2021
Connectivity and automation are buzzword for a reason. Here are five B2B marketing apps that will change your life in 2021.
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B2B Blog Checklist: 7 Things to Do Before You Hit ‘Publish’
Before you hit publish on your blog post, do these 7 things to ensure optimal performance.
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How to Pivot Your B2B Company the Right Way
Have you built something that isn’t gaining traction? It may be time to pivot your B2B company. Here’s how to go about it … the right way.
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Create Custom Autofills with macOS Text Macros: Marketing Hack
Marketers type a lot. Email. Slack. Websites. Blog posts. We’re always writing. Beyond that, we’re probably using the same words and links over and over. Wouldn’t it be great if you could speed things up by creating custom autofills? Well, with macOS, you can. They’re called text macros. How Text Macros Work for Marketers Think […]
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