What Are Your 2020 B2B Marketing Goals?
B2B marketing is evolving. So too, thankfully, are marketers’ 2020 goals. We asked a dozen professionals about what they want from the new year, and the results might surprise you.
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B2B Marketing Blog
Why Do Press Releases End with -30-?
Explore the history of “-30-,” a string of characters often used to end press releases. Learn why it’s used, what it means and where it came from.
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The 5 Worst B2B Press Release Mistakes
It’s hard enough to get your press release picked up by the media. Make one of these five mistakes and you can guarantee it never sees the light of day.
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6 Types of B2B Blog Posts Guaranteed to Get You More Traffic
Writing good business-to-business content is hard. But with a list of templates to fall back on, things get much easier. In this post, we break down six great types of B2B blog posts.
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Ignore ‘User Flow’ When You’re Planning Your B2B Website
Your website isn’t Ikea. It’s time to stop trying to dictate user flow and start giving visitors what they actually want.
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Run Better B2B Creative Campaigns with the PROBLEM Method
The PROBLEM Method – a screenwriting technique – makes it easy to know whether your B2B creative campaign will succeed or flop.
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How to Optimize an Image for Your Blog (3 Easy Steps)
A 2-minute, 3-step process to optimize images for your blog. Your readers will thank you, and Google will like it, too.
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The 4 Worst Types of B2B Blog Posts
When it comes to blogging, quantity has a quality all its own. That said, you should avoid these four types of blog posts. They’re hard to write, annoying or just not useful.
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Write Better B2B Marketing Emails: Lessons from 10 Years of Data
We broke down 10 years of our own email data to crack the code on open rates, engagement and subject lines.
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Is My Company Covered By CCPA?
Welcome to 2020 … and a whole new set of internet privacy regulations. The California Consumer Privacy Act is here, and you’re probably wondering what it means for you. So, is your company covered by CCPA?
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Use Mirroring Psychology to Craft Killer B2B Messaging
Jeff Kotran’s three step process for applying the psychology concept of mirroring to your B2B marketing content.
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Why Is My Website Not Getting Traffic?
If your website isn’t getting enough traffic, there’s no reason to panic. Focus on performance, content and responsible backlinking to watch your visitors bounce back.
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