How to Rebrand Your Company: Start by Answering These 5 Questions
If your brand has grown stale and needs a refresh, you may be wondering how to rebrand your company. Answering these five questions will help you start.
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B2B Marketing Blog
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2019 B2B SEO Strategies: What to Stop, Keep Doing & Start
What you need to start, stop and keep doing to dominate organic search rankings in 2019.
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Positioning Your Company for Acquisition: Five Tips
For many startups (and even established businesses), a strategic acquisition represents the ultimate goal. But big-money company sales don’t just happen; marketing a company for acquisition is a years-long process. Here are five lessons we’ve learned.
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How to Create B2B Content for Lead Generation
Creating high-quality B2B marketing content is the foundation of organic lead generation – a.k.a., what everycompany wants. But where do you begin? In this post, we’ll look at how to conceptualize and create B2B content for lead generation in three simple steps.
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How to Set Up Site Search Tracking in Google Analytics
Every B2B and B2C marketer needs to know how to set up site search tracking in Google Analytics. This post and video will show you how, including how to find your query parameters (the most confusing part). You'll learn: Why setting up site search tracking in Google Analytics is important Where to find the site [...]
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2019 B2B Marketing Trends: 5 Things to Focus On
B2B marketing is always evolving. Every year, businesses test new tactics and update old strategies. Here are some insights on what to expect in 2019.
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Close the Year Strong with These B2B Holiday Marketing Tips
Holiday cheer isn’t just for B2C companies. These B2B holiday marketing tips will help you thrill prospects and close the year on a high note.
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How Much Should You Spend on Digital Ads?
How much should you spend on digital ads? It depends. But you can use data (and our free Excel template) to help determine the right budget for your company and industry.
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How to Set a B2B Marketing Budget That Works For You
These three steps will teach you how to set a B2B marketing budget, build a marketing team and get the word out cost-effectively.
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How to Launch a B2B Product: 8 Steps to Success
Learn how to launch a B2B product in eight steps. Whether you’re almost at launch day or still in R&D mode, you need to read this post.
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How to Run a B2B Marketing Campaign That Gets Results
Learn the seven essential steps to running B2B marketing campaigns that engage prospects and drive qualified leads.
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Metrics vs. Dimensions: Using Them in Google Data Studio
Metrics and dimensions are some of the most confusing parts of analytics software. Here’s how to understand and use them to drive results for your business.
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