How to Map Unbounce Forms to HubSpot
Step-by-step instructions on mapping Unbounce forms to HubSpot. Get your user’s data in your marketing automation system for workflows & more.
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B2B Marketing Blog
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Don’t Forget to Check LinkedIn Sponsored Content for Comments [Here’s How]
Don’t be the B2B marketer who misses the comments on their LinkedIn sponsored post. Here’s how to see who’s talking – and how to respond to them.
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How to Write a B2B Blog Post [A No-BS Guide for Marketers]
Stuck on your next B2B blog topic? Thinking of rolling out a content marketing program? Here’s what you need to know to get that post written and on Google in no time.
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Best Practices for Google Analytics Naming Conventions
Google Analytics is the No. 1 tool for tracking your marketing performance. But if you don’t pay attention to the details – like naming conventions and proper UTM structure – your account is going to fall flat, quick.
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How to Claim and Edit Your Google My Business Listing
Add Google My Business to your marketing toolkit. For more on how to claim, verify and improve your Google My Business Listing, read on.
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How to Set Up Google Analytics: Start to Finish in 30 Minutes
To accurately track how your marketing efforts impact website traffic, you must properly set up and customize your Google Analytics account. Here’s how.
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Should You Rebrand Your Company? Answer These 5 Questions
If your brand has grown stale and needs a refresh, you may be wondering how to rebrand your company. Answering these five questions will help you start.
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2019 B2B SEO Strategies: What to Stop, Keep Doing & Start
What you need to start, stop and keep doing to dominate organic search rankings in 2019.
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Hey, Here’s an Unbounce Discount Code (20% + Free Trial)
If you’ve been thinking about trying the Unbounce landing page builder, here’s a Christmas in February gift: a free month, then 20% off the next three months.
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Positioning Your Company for Acquisition: Five Tips
For many startups (and even established businesses), a strategic acquisition represents the ultimate goal. But big-money company sales don’t just happen; marketing a company for acquisition is a years-long process. Here are five lessons we’ve learned.
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How to Create B2B Content for Lead Generation
Creating high-quality B2B marketing content is the foundation of organic lead generation – a.k.a., what everycompany wants. But where do you begin? In this post, we’ll look at how to conceptualize and create B2B content for lead generation in three simple steps.
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How to Set Up Site Search Tracking in Google Analytics
Every B2B and B2C marketer needs to know how to set up site search tracking in Google Analytics. This post and video will show you how, including how to find your query parameters (the most confusing part). You'll learn: Why setting up site search tracking in Google Analytics is important Where to find the site
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