5 Things You Didn’t Know Zapier Could Do [Automation for B2B Marketers]
Pretty much every B2B marketer knows Zapier. But did you know it has these five cool features? (Also, Adam learns what “Mercury in Retrograde” is.)
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B2B Marketing Blog
Building a Better SaaS Product: Tips from an Expert at Unbounce
You can’t market a bad product effectively. We asked Unbounce’s Director of Product Management how they built something awesome.
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How to Pick the Right Yoast Focus Keyphrase
Are you picking the right focus keyphrase in Yoast? We show you two common mistakes digital marketers make when choosing a focus keyphrase.
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How to Be a Publisher on HARO [Get Expert Content]
Every PR professional uses HARO as a source. But if you run a popular blog, you can be a publisher, too. It’s a great way to get expert content.
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How to Build a SaaS Partner Program: Lessons from the Experts
Building a SaaS partner program isn’t easy. But if you act on these three tips from the CEO of PartnerStack, you’ll be ahead of the game.
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How Often Should I Update My Blog? [Guide for B2B Content Marketers]
So, your B2B company has a blog. That’s great! Now comes the hard part: filling it with content. Of course, if you wanted to, you could write up a post in a half-hour and slap it on there. Or you could post two times a week … or just once every six months. Shrug? Sooner
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4 Questions to Jumpstart Your Content Planning Sessions
Content marketers wear a lot of hats. They need to be able to find prospects. Convert them into leads. And then actually retain them. It’s a complex journey, but this entire process can be traced back to one originating point: the content planning session. If the process we described wants to have any hope of
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The 6 B2B SEO Information Sources We Read Every Day
If you’re a digital marketer, you know how fast things change. If you’re not keeping up, you’re falling being. And nowhere is that more true than in SEO. Now, we’ve argued before that search engine optimization isn’t about shiny objects. There are certain aspects that are timeless. Chief among these is the need to create
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Producing Audio Marketing Content: 5 Things You Need
Ever wanted to get started with audio content? Here’s a $200 setup that will get you sounding great in no time.
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Digital Advertising Targeting: How Specific Should Your Audience Be?
A decade ago, the best way for B2B marketers to target a specific audience was to buy space from a publisher. If Magazine X served your buyers, you’d advertise there. It was simple … and inefficient as hell. Fortunately, digital advertising networks are here to stay. It’s now possible to reach any buyer without relying
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Four Things You Didn’t Know Unbounce Could Do
You probably know Unbounce as a landing page builder. But did you know you can use it for full websites, mobile apps and more?
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What Is Google E-A-T?
Introduced in 2018, Google E-A-T is one of the most important – and misunderstood – SEO factors. Here’s what it means, and why it matters. (Even if you don’t have a YMYL site.)
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