B2B PPC: 7 Questions B2B Companies Ask About Paid Search
There’s a lot more to B2B PPC than you might expect. Here are the top questions B2B companies ask us about search advertising.
Read MoreExplore:
B2B Marketing Blog
-
Should You Accept Guest Posts? What to Know Before Saying ‘Yes’
Guest posts can be a wonderful thing. But should you say “yes” when someone offers free content for your blog? Sometimes …
Read More -
Understanding AI for B2B Marketers: 3 Useful Tools to Get Started
AI is an increasingly valuable tool for B2B marketers. Here’s how you can put the bots to work for you – no code required.
Read More -
B2B Marketing Goal-Setting: Not Just S.M.A.R.T. Anymore [Infographic]
S.M.A.R.T. goals are great … but not on their own. Here’s a breakdown of B2B marketing goal-setting frameworks that will maximize your time.
Read More -
Is Google Killing Cookies? Essential Update Info for B2B Marketers
Is Google really killing cookies? The 2022 Chrome update has marketers spooked. But what’s really going on might surprise you.
Read More -
B2B Blog Post Ideas: 5 Steps to Develop Endless Topics
Developing B2B blog post ideas can feel daunting, especially for the busy marketer. Here are five steps to get past that block.
Read More -
August 2021 Google Algorithm Update: What B2B Marketers Need to Know
You’ve probably heard about Page Experience and the August 2021 Google algorithm update. Here’s the story behind the story.
Read More -
B2B Keyword Research: 3 Steps to Target the Right Organic Keywords
Here are three steps to conduct B2B keyword research that aligns with user intent and feeds your content strategy.
Read More -
How Do You Structure Your URL for SEO?
Learn how to structure your URLs for better SEO with these four rules. You’ll be creating better addresses in no time.
Read More -
Public Relations as Your ‘Defensive Tackle’
Learn why “defensive pessimism” is an absolutely ESSENTIAL trait in any successful public relations professional.
Read More -
How to Write a B2B Case Study: 4 Steps
B2B case studies can be fantastic tools throughout the funnel. But they’re HARD to create. Here’s how to knock it out of the park.
Read More -
Types of B2B Content Your Buyers Will Love (At Different Stages of the Game)
Learn what types of B2B content buyers will love to read at three different stages of the buyer’s journey.
Read More
