Need to find your ad campaign’s CPM? You’re in the right place. Enter your ad spend and impression total below to calculate your CPM.
Ad spend is how much you paid for a specific advertising campaign or media buy. The cost varies dramatically by outlet, network, publisher and audience. B2B ads are often more expensive than B2C ads, though there are exceptions. (Ads dealing with insurance, loans and mortgages run $40+ per click on Google Ads.)
CPM stands for “cost per mille.” (Mille means 1,000.) Thus, CPM is your campaign’s cost per 1,000 impressions. CPT, or cost per thousand, is sometimes used instead of CPM.
CPM is a common measurement for digital, television, radio and podcast advertising campaigns. In a CPM campaign, you’re paying for reach, rather than results. This is the opposite of a CPL (cost per lead) campaign.
An ad impression is someone seeing your advertisement. This is defined differently based on the ad format. A display ad being served on a page is an impression, as is a video view or audio ad listen beyond X seconds (depending on the network).
Frequently Asked Questions about CPM
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