Life Sciences Marketing Agency
We’re a B2B agency providing life sciences marketing in and around clinical trials, biotech, biopharma and healthcare technology.
Our clients include large commercial IRBs, contract research organizations, hardware and software providers, consultants, and more. In particular, we specialize in serving firms in drug development, preclinical testing, clinical research, compliance, submissions, pharmacovigilance, quality, manufacturing, validation and verification.
We’re the marketing agency for the life sciences.
We’re an integrated B2B agency specializing in the needs of companies in and around life sciences, pharma and biotech. Our clients are the most technical in the business, and we help them:
- Develop and execute effective, cost-efficient marketing strategies
- Understand their competitive set and buyers
- Increase brand awareness, market demand and inbound leads
- Support rapid growth
- Launch new products and brands that positively impact health
- Get acquired by behemoths like Dell EMC, GE Healthcare Life Sciences and LexisNexis
We’re a little different from most agencies focused on the space. We are, unapologetically, science-minded marketers, not scientists trying marketing. Our team understands the science, but we’re here to complement it by creating demand, driving leads and help you reach your commercial goals.
Altitude Marketing at a Glance
Most of our 30 full-time employees are based in Emmaus, Pennsylvania, midway between Philadelphia and New York City. Remote employees are in Chicago and Pittsburgh.
Altitude was founded in 2004. Over nearly two decades in business, we’ve helped dozens of companies in and around the life sciences drive leads and reach their business goals.
Altitude can be a company’s entire marketing department, or a specialized resource for a small marketing team. Our clients have highly engaged decision-makers and appreciate candid feedback, insights and strategy.
We work with a wide variety of CROs, IRBs, biotechs, suppliers and life science-focused software companies. They include WuXi AppTec, Firma Clinical Research, Daelight Solutions and Cognivia.
Our client base spans the globe, with companies headquartered across the United States, in Europe and in China. Our capabilities allow us to drive leads and demand anywhere.
Absolutely. Our team of writers is trained to produce accurate, technical content. Candidly, we don’t write posters or journal articles. Rather, we create highly credible, attention-grabbing posts, web pages, guides and ads that generate visibility and drive leads.
Altitude offers a full suite of integrated marketing services for the life sciences, biotech and healthcare spaces. Our team delivers marketing strategy, market research, content marketing, SEO, digital marketing, web development, graphic design and social media management.
Our clients cover the pharma & biotech ecosystem.
Altitude clients serve the entire applied research, drug development and commercialization ecosystem. From idea to target to the patient, our clients (with our work) are there.
Reaching Across the Life Sciences
Life Science Marketing Case Studies
Driving a 9x Revenue Increase for a Pharma IT Leader
Daelight Solutions, a leading life sciences technology consultancy, hired Altitude Marketing to create a memorable brand, build a digital presence, and drive sales-qualified leads. Altitude introduced a modern approach to marketing, helping Daelight build credibility, connect with Tier 1 pharma, and grow revenue by 9x.
“The breadth of services Altitude can provide in terms of website development, public relations content, authoring content, editing and even helping with trade show logistics has been invaluable.”Dan Wheeler, Founder & CEO, Daelight Solutions
Building the Brand for a Fast-Growing CRO
Altitude helped establish Schulman IRB into a leader in ethical review with our positioning, messaging, branding and strategy services. The company was acquired as a result, but our relationship with CEO Michael Woods didn’t end there.
Who did he call to serve as agency of record when he was named CEO of Firma Clinical Research? Altitude, of course.
“Altitude has been my full-service marketing team since 2015 when I was CEO of Schulman IRB. They were key in helping grow up the brand, professionalize our marketing and raise our visibility, so it was a no-brainer to partner with Altitude again when I started leading Firma Clinical Research. Today, they are a key part of our team – collaborative, dedicated, strategic, and insightful – and play a critical role raising awareness of our value to the market and supporting the sales team.”Michael Woods, CEO, Firma Clinical Research
Life Science & Pharma Clients
Firma Clinical Research is the leading “patient-centric” CRO. Their unique mix of home health care and biostatistics solutions increase patient retention, ease recruitment efforts, and generally improve PX.
We have served as Firma’s outsourced marketing department for more than three years. We helped build and message the brand after it was formed through acquisition, and manage advertising, trade shows and conferences, and content marketing.
“Altitude has been my full-service marketing team since 2015 when I was CEO of Schulman IRB,” CEO Michael Woods said. “They were key in helping grow up the brand, professionalize our marketing and raise our visibility, so it was a no-brainer to partner with Altitude again when I started leading Firma Clinical Research. Today, they are a key part of our team – collaborative, dedicated, strategic, and insightful – and play a critical role raising awareness of our value to the market and supporting the sales team.”
Indiana-based Verista solves critical and complex business challenges from research to manufacturing to post-marketing with clarity and confidence.
We helped build the brand from scratch after the company was created from the merger of four firms. The result? A validation, verification and quality powerhouse, complete with resonant messaging and evocative visuals.
M-Star Simulations provides next-generation computational fluid dynamics software for drug development and research. Their cloud-based, GPU-native solution allows scientists to quickly accurately model mass transfer, multiphase fluid flow, and more.
Altitude served as M-Star’s outsourced marketing department, providing website development and a range of dynamic content offerings.
WuXi AppTec provides a broad range of R&D and manufacturing services that enable global pharmaceutical and healthcare leaders to bring life-changing therapies and devices to market faster and safer than ever before. Altitude serves as the agency of record for WuXi AppTec’s drug development/lab testing and medical device practices.
Altitude is WuXi AppTec’s marketing partner for their medical device and drug development divisions, offering a range of services including digital advertising, organic SEO, website and conversion rate optimization, content production and distribution, marketing technology, email marketing, automation and more.
Vizinex RFID provides custom asset tracking solutions to the medical device and healthcare spaces.
We have served as their outsourced marketing department for nearly a decade, providing a full suite of integrated marketing and technology services. The firm is growing rapidly, capitalizing on a sterling brand image and high visibility to increase its footprint in the life sciences and HC spaces.
Cognivia, formerly Tools4Patient, provides CROs, sponsors and sites with AI-powered solutions to minimize the effect of placebo response on clinical trials. Its Placebell solution creates a 14% increase in study power, and a 30% decrease in data variability.
We have served as Cognivia’s agency of record, providing a small internal team with content, digital strategy, earned media and more. We’ve helped the company refine its marketplace positioning and messaging, and have spearheaded several effective digital lead gen campaigns.
Copernicus Group (CGIRB) was a leader in independent ethical review services until its acquisition by Western IRB. The two companies form the core of what is now WCG IRB.
Altitude was instrumental in building CGIRB’s visibility and brand identity in the years leading up to the acquisition. We served as the company’s outsourced marketing department, providing content, public relations, strategy and more.
Schulman IRB was a leading provider of independent ethical review services until its merger with Chesapeake IRB. The two companies now form the core of Advarra, a top provider of IRB, IBC, research quality and compliance consulting services.
Altitude played a key role in refreshing the Schulman brand, firmly establishing the brand as an industry leader and setting the stage for acquisition. Schulman’s CEO, Michael Woods, later brought us back as the agency of record for Firma Clinical Research.
Discovery Life Sciences
Discovery Life Sciences is the world’s largest biospecimen inventory and procurement network with preeminent multi-omic service laboratories to accelerate precision medicine programs.
As Discovery Life Science’s marketing partner, Altitude offers comprehensive support, including graphic design, website maintenance and management, on-page SEO, content writing, and backlinking. Additionally, Altitude is currently developing a brand-new website to enhance Discovery Life Science’s online presence.
Asahi Kasei Bioprocess
Asahi Kasei Bioprocess helps biologics manufacturers safely and efficiently produce medicines that patients can trust, by dependably supplying innovative yet exceptionally reliable bioprocess consumables, equipment and scientific support services.
Asahi Kasei needed a marketing partner with life science expertise who could increase visibility, drive brand awareness and generate needs in a niche market space. This is where Altitude came in.
As the marketing partner for Asahi Kasei Bioprocess, Altitude creates and launches multiple digital advertising campaigns, provides website maintenance and management, offers graphic design support, crafts content, implements on-page SEO, and delivers various other services.
Sitrof Technologies was a top IT consultant serving the life sciences space. The firm grew into a leader in the sector – particularly in ECM, document management and eTMF – before it was acquired by Dell EMC’s Healthcare and Life Sciences group.
Altitude served as Sitrof’s agency of record for five years, helping establish and grow the brand and capitalize on a foothold in the life sciences. We provided a full suite of integrated marketing services, including digital marketing, web development, content, public relations and social media, and spearheaded several award-winning campaigns.
Our favorite indicator of success? When two of Sitrof’s principals started new companies post-acquisition, both came back to us to serve as their outsourced marketing department.
Daelight Solutions, a Veeva Preferred Services Partner and a Generis Certified Partner, is an IT consultancy serving the clinical, regulatory, pharmacovigilance, quality and commercial spaces. They provide pharma, biotech and med device firms with a wide variety of services, including strategy, system migrations, implementation, and more.
Daelight was founded by Dan Wheeler – a former principal at Sitrof Technologies (acquired by Dell EMC). We served as Sitrof’s agency of record, setting the stage for the lucrative acquisition. When he started his new venture, Altitude was one of his first calls. We serve as Daelight’s outsourced marketing department, providing a full suite of integrated services to the growing company.
ZefSci provides service and preventative maintenance for all brands of laboratory chromatography equipment. Its global network of engineers allows labs to maximize uptime and make the most of their equipment investment.
We offer a wide variety of services to ZefSci, from brand messaging to digital strategy and website maintenance. With Altitude, the company maintains and executes upon a nimble marketing strategy without investing in multiple FTEs.
AutoGen is the leading provider of automated nucleic acid extraction equipment and sample preparation solutions that allow lab professionals to produce premier quality and value-added extraction results.
As AutoGen’s marketing partner, Altitude is producing SEO-focused content, updating the website and technical SEO, developing and executing campaigns, implementing email marketing and automation and creating graphics and social media content. These efforts aim to generate qualified leads.
LS CancerDiag is committed to reducing cancer mortality rates with a novel diagnostic method that reliably detects an inherited cancer-causing condition prior to cancer.
As LS CancerDiag’s partner, Altitude is strategically developing a new name and visual and verbal brand identity for LS CancerDiag, bringing the new brand to life on the web and helping communicate the launch of the new entity. In addition, Altitude continues with ongoing marketing efforts such as producing SEO-focused content, updating the website and technical SEO, developing and executing campaigns, implementing email marketing and automation and creating graphics and social media content.
Our Life Science Marketing Team
Partner & Chief Strategy Officer
Adam has helped dozens of companies in the life sciences establish their brands, marketing strategies and marketplace presences.
He is a member of the board of directors for SAMPS, a nonprofit providing educational materials and training for advertising and marketing professionals in science.
Partner & VP, Client Success
Laura works across all Altitude departments to direct the smooth delivery of client projects and marketing initiatives to ensure an unparalleled experience for life sciences clients. She understands what makes a successful engagement — trust, collaboration and delivering results. Her approach to account management is client-centric, based on goals, strategy, execution and reporting.
Partner & VP, Creative & Web
Drew is in charge of making sure that the impression the client is putting out in the world sets itself apart from its competitors. He helps clients find and improve themselves, defining and identifying the pain points while creating and selling the design solutions to alleviate them.
He has designed or refined more than a dozen websites for clients in the life sciences, including IRBs, CROs and technology providers.
VP, Brand Strategy
Jeff is an adept problem-solver who leads with strategy (and persistence) in his approach to brand strategy, messaging and content development. He loves helping businesses and the people who run them figure out how to say what they mean to say – and say what they need to say – to drive leads, traffic and visibility.
Director, Brand Messaging & Content Marketing
Equal parts creative and analytical, Claire is capable of synthesizing complex concepts and datasets into messages that get results for clients. She works with the broader account to brainstorm creative concepts and SEO-friendly topics that tie back to the client’s main goals and strategy.
Director, Market Research
Amanda heads the market research and audience insight efforts at Altitude where she uncovers the information clients and their account teams need to message, position, and gain more market share. Her goal is to help clients answer questions their prospects have, stay one step ahead of competitors, keep abreast of relevant trends, and take advantage of new opportunities in the marketplace.
Let’s Do This.
We help life sciences businesses achieve their commercial goals. Get in touch with our marketing experts and learn why we’re the integrated agency of choice for B2B companies worldwide.