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The 6 Best Manufacturing Marketing Agencies
Looking for a manufacturing-specialized marketing firm for your company? Here are the top six from around the world, chosen by our team of marketing experts.
Finding a great manufacturing marketing option isn't easy.
Your industry is complex, your audience specialized, and your products enormously technical. That means a generalist marketing agency does not have the knowledge or processes to understand your business quickly or effectively.
You need an agency that knows manufacturing. One with the experts and experience to target and influence your difficult-to-reach and even-harder-to-influence customers. Whether you need to reach procurement at global firms when they’re ready to buy your machined parts in bulk, or you need to target engineers upstream in their product development roadmap so you can integrate into their design process, you need a marketing partner who knows how your business works and who to target.
What follows are our picks for the top six manufacturing marketing agencies, including our methodology, each company’s strengths, and big-picture considerations when choosing a manufacturing marketing partner.
The 6 Best Manufacturing Marketing Agencies
Methodology: How We Picked the Best Manufacturing Marketing Agencies
We evaluated dozens of manufacturing marketing agencies, ad agencies and marketing companies to build this list. Likewise, we looked at nearly a dozen individual factors, including marketing skills, manufacturing-specific client base, SEO and SEM footprint, marketplace reputation and brand quality. The best agencies should be highly visible in marketing channels, have plenty of loyal clients, and demonstrate clear understanding of manufacturing subject matter. We believe this list of the best manufacturing marketing agencies showcases the best of the best from around the manufacturing marketing ecosystem.
Best Overall Manufacturing Marketing Agency: Altitude Marketing
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At a Glance
- HQ: Emmaus, Pennsylvania
- CEO: Andrew Stanten
- Major Manufacturing Clients: HID Global, Universal Industrial Gases (UIG), Gerard Daniel, Forney, National Electrostatics Corp., Patrick Industries
- Model: Agency of record / secondary agency / project
- Markets Served: North America, Europe, APAC
- Website: https://altitudemarketing.com
Altitude has served manufacturing firms for 20 years, attracting a client profile of global and national corporations from OEMs to contract manufacturers to raw materials acquisition and distribution. With an average client-retention rate of 3.6 years (two years longer than the industry average), Altitude excels at synthesizing complex ideas and influencing niche decision makers.
The fully integrated agency specializes in building lead generation strategies and pipeline growth tactics for companies with long sales cycles and large average contract values. The full-time and in-person team of 36 is based 90 minutes west of New York City and 60 minutes north of Philadelphia.
Roughly 80% of Altitude’s clients work on a retainer model, tapping the agency’s full slate of in-house services (from SEO/SEM optimization, messaging and position strategy, content, LinkedIn lead generation, graphic design, and website build and optimization) to amplify or supplement internal marketing resources.
Gorilla 76
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At a Glance
- HQ: St. Louis, Missouri
- Founder: Joe Sullivan
- Specializes in: Engineering-heavy OEMs, custom machine builders, and contract manufacturers
- Website: https://www.gorilla76.com/
Gorilla 76, founded in 2009, specializes in serving the manufacturing industry. Their expertise lies in branding, lead generation, and digital marketing strategies customized for manufacturing enterprises.
What sets Gorilla 76 apart is their comprehension of the manufacturing sector and their capability to craft targeted marketing initiatives that resonate with that audience. They prioritize strategies geared towards achieving results to assist manufacturing companies in reaching their marketing objectives.
Collaborating with Gorilla 76 grants manufacturing firms access to industry knowledge and inventive marketing solutions that can enhance their competitive position in the market.
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Michael Woods, CEO, Firma Clinical Research
Thomas Marketing Services / Thomasnet
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At a Glance
- HQ: New York
- CEO: Tony Uphoff
- Specializes In: Lead generation, exposure to procurement professionals.
- Website: https://business.thomasnet.com/
Thomas Marketing Services is a top-tier B2B marketing agency specializing in catering to industrial and manufacturing clientele. They provide a range of services encompassing lead generation, content marketing and SEO.
With a network and extensive experience working with manufacturing firms, Thomas Marketing Services excels at delivering tailored marketing solutions that yield significant outcomes.
The agency is most known for its extensive supplier directory, housed on Thomasnet.com. The first-party service connects buyers directly with your firm, allowing for an in-house lead generation tool.
Kuno Creative
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At a Glance
- HQ: Lorain, Ohio
- CEO: Katharina Jung
- Specializes in: Digital marketing
- Website: https://www.kunocreative.com/
Kuno started in 2009 as a marketing agency dedicated to offering tailored marketing solutions for manufacturing firms. Their services include marketing, digital advertising and content creation designed to meet the unique requirements of the manufacturing industry.
Kuno stands out in crafting marketing strategies that leverage cutting-edge technologies and trends to deliver results for manufacturing clients. With a track record of delivering ROI and aiding companies in achieving their marketing objectives.
Industrial Marketing
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At a Glance
- HQ: Nashua, New Hampshire
- Specializes in: Account based Marketing
- Website: https://www.industrial.marketing/
Industrial Marketing is a fully-integrated agency exclusively serving manufacturing and industrial clients. The Nashua-based firm is known for both its ABM tactics, and technical content generation–relying on former journalists to make up the bulk of its content team.
Industrial Marketing possesses an understanding of the manufacturing sector and its distinct marketing hurdles. They excel in crafting marketing campaigns that resonate with the intended audience and yield positive outcomes for clients.
Industrial Strength
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At a Glance
- HQ: Nashville, Tennessee
- CEO: James Soto
- Specializes in: Full-service tactics that target manufacturers, distributors, and workforce recruiters.
- Website: https://industrialstrengthmarketing.com/
Industrial Strength, started in 2014, offers marketing services tailored for manufacturing firms with a focus on bolstering brand visibility, lead generation and overall market presence. They specialize in creating marketing strategies that cater to the specific requirements of the manufacturing sector.
What sets Industrial Strength apart is its approach to manufacturing marketing and its ability to produce tangible results, for clients. With a track record of success, they have effectively supported leading manufacturing companies in reaching their marketing objectives and driving business expansion.
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