Altitude can help you drive leads and grow your client base with data-driven, highly targeted marketing services. Strategy is the name of the game here – no smoke and mirrors.
Why? Because the landscape for B2B companies is shifting fast. Changing market forces. Economic uncertainty. Limited internal bandwidth and missing expertise. Cost pressures. Competition. Technology. Mergers. Acquisitions. New players. New brands. New products. New opportunities.
That means it’s time for a new way to run the marketing operations of your business. Whether you’re marketing a service, a product or something in between, you need efforts that are strategic, tech-savvy, efficient, results-driven and proven.
Altitude is a full-service, integrated marketing company that starts with the “view from 30,000 feet.” We get to know you, your business and your goals, then deploy the perfect mix of promotional efforts to get you there. Our job is simple: Reaching and converting your audience and driving profitable growth.
We offer a full suite of integrated marketing services, ranging from market research, audits and strategy to content creation, graphic design, web development, SEO, SEM and media buying.
B2B marketing services are the strategies and tactics deployed to help a company sell its goods or services to other companies. Marketing services begin with research and strategy, giving a good understanding of the target buyer and competition. These translate directly to execution, like demand generation, content marketing, earned media, conferences, and digital campaigns.
Marketing services are typically provided by marketing agencies or freelancers. Agencies offer stability and better strategic integration, along with a single point of contact. Freelancers can often be cheaper, but tougher to manage.
Altitude Marketing has helped hundreds of businesses reach growth and exit goals in nearly two decades. Other top B2B marketing service providers include Merkle, Bader Rutter and Ogilvy Consulting.
The answer varies greatly. Agencies like Altitude work on a monthly “retainer” model, with a set amount of work or hours set aside each month. Project work, like fixed-fee websites, is also available.
The four Ps of marketing are product, price, place and promotion. These elements must be top of mind for marketing services providers; they’re what B2B companies must consider when creating and promoting their products or services.
Social media marketing involves the use of social channels, like LinkedIn, Facebook and Twitter, to drive demand and leads. “Social media marketing” is a broad term. It no longer means simply posting and measuring engagement. These days, social media has become a hub for marketing services, involving advertising campaigns, influencer outreach and content dissemination.
Let’s Do This.
We help leading business-to-business brands hit their marketing goals. Get in touch to learn what Altitude Marketing can do for your B2B company.