Manufacturing Marketing Agency
When manufacturing leaders need a B2B marketing partner, they consistently turn to us. Why? Because we’ve served dozens of OEMs and contract manufacturers, telling their stories, increasing their visibility, creating demand and building sustainable pipeline. If you need a revenue-focused industrial marketing program, you need Altitude.
Why You Need a Manufacturing Marketing Agency
Manufacturers are in a tough position because they can no longer rely on the marketing tactics of old to make an impact in today’s marketplace. That goes for everyone – whether you’re John Deere, Boeing or Honeywell, or a second-generation fabricator.
When it comes to generating interest for their products, manufacturers have unique challenges: higher price points, longer buying cycles and complex approvals. And in today’s hyper-competitive industrial landscape, relying on referrals and the sales department to drive leads is no longer an option.
Forward-thinking manufacturers are leveraging various inbound and integrated marketing efforts – branding, social media, search engine optimization and more – to propel themselves in front of the competition and make their mark in the industry.
For manufacturers, this is particularly tricky because they need to meet the demands of diverse audiences, from engineers and product developers to sales professionals and brand experts.
We are the customer acquisition marketing agency for manufacturing & industrial companies.
We’re an integrated B2B agency specializing in the needs of manufacturers. We work with everyone, from family-owned businesses to multi-billion dollar conglomerates. No matter what you manufacture, trust Altitude to take your business to new heights. Our clients are visionaries, and we help them:
- Develop sustainable, measurable manufacturing marketing strategies
- Understand their biggest manufacturing competitors and decision-makers
- Grow their business in new ways
- Increase brand awareness and inbound leads
- Get acquired by trailblazers like HID and Alphia, or help transition your business into a second-generation powerhouse
Altitude has the vantage point to accommodate all your manufacturing marketing needs. As a manufacturing marketing agency with vast experience, we have the necessary knowledge to help B2B companies stake their claim to the marketplace with compelling content, next-level graphic design and ingenious digital marketing.
Up Your Industrial Marketing Game
Master manufacturing marketing, from keyword research and user intent through technical SEO. Whether you need outsourced SEO services or want to reach potential customers in-house, we want to help you get there.
Manufacturing Marketing Agency FAQs
What is industrial marketing?
Industrial marketing is a type of business-to-business (B2B) marketing focusing on the promotion of materials, products, components and services provided by a manufacturer. Modern industrial marketing is highly digital, with online tactics like search advertising, SEO, video and social media being deployed to drive demand and generate leads. Industrial marketing is practiced by internal employees, manufacturing marketing agencies, and freelancers.
What is an industrial marketing example?
Altitude’s work for Vizinex RFID is a great industrial marketing example. The small manufacturer needed to look the part of an industry leader. Altitude’s branding and lead generation work grew the brand exponentially, leading to an eventual acquisition by HID. You can read the case study here.
What is customer acquisition marketing?
Customer acquisition marketing is the process of building an advertising and promotion strategy that creates demand among prospective clients, drives sales-ready leads, and helps convert sales opportunities into revenue. Customer acquisition marketing in manufacturing relies upon the marketer’s ability to drive potential clients through the stages of the funnel – awareness, consideration and decision-making.
Who are the best manufacturing marketing agencies?
Manufacturing marketing agencies come in all sizes and price points. Giants like Ogilvy, Epilson and Dentsu are consistently ranked among the top agencies for large industrial firms with multi-million dollar professional services and media budgets. Mid-sized and small manufacturers often turn to Altitude Marketing for integrated marketing and lead generation. ThomasNet, meanwhile, offers promotional and advertising solutions for industrial clients of all stripes.
What is a manufacturing marketing agency?
A manufacturing marketing agency specializes in creating and executing marketing strategies for manufacturing companies. They understand the industrial market, including the complexities of B2B sales cycles, supply chains, and the technical nature of manufacturing products and services.
How does marketing for manufacturing businesses differ from other industries?
Marketing for manufacturing businesses often involves targeting a niche B2B audience, emphasizing lead generation, and focusing on the unique value proposition of complex products or services. It also requires a deep understanding of the industry, technical specifications and a longer sales cycle compared to B2C marketing.
How much does a manufacturing marketing company cost?
Every communications firm has its own rate structure. Most integrated agencies, however, charge based on a “retainer” model, allowing for a set amount of hours of work each month.
What services does a manufacturing marketing agency offer?
These agencies typically offer services such as website design and development, content marketing, SEO, PPC advertising, trade show marketing, video production, and more—all tailored to the manufacturing sector’s specific needs and objectives.
Can a manufacturing marketing agency help with international marketing?
Yes, many manufacturing marketing agencies (like Altitude) are equipped to help businesses expand their reach internationally, understanding the intricacies of global supply chains, compliance, localization and cultural nuances that can influence marketing strategies and communications.
Don't take our word for it. Ask our manufacuring client.
Meet Ken Horton.
We helped him transform Vizinex into a bigger, bolder brand with our polish and professionalism. By elevating the company’s brand to the next level, Vizinex was able to stand out in the RFID design and manufacturing space. Soon after, Vinizex was acquired by HID, whose products are used by millions of people in over 100 countries every day.
When Ken needed an experienced B2B manufacturing marketing agency to boost his brand, who did he count on?
Altitude, of course.
Manufacturers Who Trust Altitude Marketing
Amarok
Chemical Concepts
Chromaflo
BioMed Sciences
Patrick
Taiki
Vantage
HID
Gerard Daniel
Forney
Hosa
National Electrostatics Corp. (NEC)
Porex
Deep Sentinel
Asahi
Our Core Manufacturing Marketing Team
Adam Smartschan
Partner & Chief Strategy Officer
Drew Frantzen
Partner & VP, Creative & Web
Jeff Kotran
VP, Brand Strategy
Alex Hernandez
Director, Client Operations
Jack Carnahan
Content Marketing Specialist
Rachel Labelle
Manager, Digital Marketing & Advertising
Our Manufacturing Marketing Services
ABM
Focus your resources efficiently by targeting key accounts with personalized marketing campaigns that resonate with the specific needs of each individual buyer.
Ready to work with the best manufacturing marketing agency?
We help scientific brands tell their stories and drive real results. Let’s talk about what Altitude can do for your company.
Vizinex has been in business for about six years. And our compounded annual growth rate has been about 25%. Since our founding, our workforce has grown 150%. Small, high-tech companies that are looking to build a brand need a diverse set of skills in order to do that. Altitude is an ideal partner for those sorts of businesses because they bring that set of skills to the party and can help those companies build the brands that they want to build.
Ken Horton, CEO Vizinex