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Manufacturing Marketing Agency

Altitude is the customer acquisition marketing agency for the industrial market.

Manufacturing marketing agency: Robotic arm working in an industrial setting

We’re the B2B agency manufacturing leaders turn to when they need engaging marketing that drives demand and leads.

Our clients include OEMs and contract manufacturers. We serve manufacturers of innovative beauty products, adhesives, technology, energy, chemicals, textiles, construction materials testing equipment, audio and video cables, building materials, RFID tags and so much more.

If your manufacturing company needs the grey matter to pass the competition and make your mark in your industry, Altitude should be your next call.


Manufacturers are in a tough position because they can no longer rely on the marketing tactics of old to make an impact in today’s marketplace. That goes for everyone – whether you’re John Deere, Boeing or Honeywell, or a second-generation fabricator.

When it comes to generating interest for their products, manufacturers have unique challenges: higher price points, longer buying cycles and complex approvals. And in today’s hyper-competitive industrial landscape, relying on referrals and the sales department to drive leads is no longer an option.

Forward-thinking manufacturers are leveraging various inbound and integrated marketing efforts – branding, social media, search engine optimization and more – to propel themselves in front of the competition and make their mark in the industry.

For manufacturers, this is particularly tricky because they need to meet the demands of diverse audiences, from engineers and product developers to sales professionals and brand experts.

Man working on a lathe illustrating a manufacturing marketing agency


Altitude has the vantage point to accommodate all your manufacturing marketing needs. As a manufacturing marketing agency with vast experience, we have the necessary knowledge to help B2B companies stake their claim to the marketplace with compelling content, next-level graphic design and ingenious digital marketing.

No matter what you manufacture, trust Altitude to take your business to new heights.


We’re an integrated B2B agency specializing in the needs of manufacturers. We work with everyone, from family-owned businesses to multi-billion dollar conglomerates. No matter what you manufacture, trust Altitude to take your business to new heights. Our clients are visionaries, and we help them:

  • Develop and execute sustainable, measurable manufacturing marketing strategies
  • Understand their biggest manufacturing competitors and decision-makers
  • Grow their business in new ways
  • Increase brand awareness and inbound leads
  • Get acquired by trailblazers like HID Global and Alphia, or help transition your business into a second-generation powerhouse

Don’t Take
Our Word For It.

Meet Ken Horton.

We helped him transform Vizinex into a bigger, bolder brand with our polish and professionalism. By elevating the company’s brand to the next level, Vizinex was able to stand out in the RFID design and manufacturing space. Soon after, Vinizex was acquired by HID Global, whose products are used by millions of people in over 100 countries every day.

When Ken needed an experienced B2B manufacturing marketing agency to boost his brand, who did he count on?

Altitude, of course.

“Vizinex has been in business for about six years. And our compounded annual growth rate has been about 25%. Since our founding, our workforce has grown 150%. Small, high-tech companies that are looking to build a brand need a diverse set of skills in order to do that. Altitude is an ideal partner for those sorts of businesses because they bring that set of skills to the party and can help those companies build the brands that they want to build.”

Ken Horton, CEO, Vizinex

Manufacturing Marketing Resources

At Altitude, we know a thing or two about marketing for manufacturers.
Check out some of our resources below to stay up-to-date on the latest manufacturing marketing tips and trends.

Getting Started: Beginner Marketing Tips for Manufacturers

Choosing a Manufacturing Marketing Agency

Tips for Taking Your Manufacturing Marketing to the Next Level

How to Build a Results-Driven B2B Manufacturing Marketing Strategy

Social Media Tips for Manufacturers

Clients Who Trust Altitude Marketing

Chemical Concepts logo
Chromaflo Technologies logo
BioMed Sciences logo
Creative Works logo
Forney logo
Hosa logo
NEC logo
Patrick Industries logo
TaikiUSA logo
Vantage Elevation logo
Vizinex RFID logo

Our Core Manufacturing Agency Team

Manufacturing marketing agency team: Adam Smartschan
Adam Smartschan, Chief Strategy Officer
Manufacturing marketing agency team: Drew Frantzen
Drew Frantzen, VP, Creative & Web
Manufacturing marketing agency team: Jeff Kotran
Jeff Kotran, VP, Demand Generation
Manufacturing marketing agency team: Alex Hernandez
Alex Hernandez, Director, Client Operations
Manufacturing marketing agency team: Claire Brucher
Claire Brucher, Director, Content Marketing
Manufacturing marketing agency team: Ziera Soda
Ziera Soda, Marketing Manager

Industrial Marketing Agency: Frequently Asked Questions

What is industrial marketing?

Industrial marketing is a type of business-to-business (B2B) marketing focusing on the promotion of materials, products, components and services provided by a manufacturer. Modern industrial marketing is highly digital, with online tactics like search advertising, SEO, video and social media being deployed to drive demand and generate leads. Industrial marketing is practiced by internal employees, manufacturing marketing agencies, and freelancers.

What is an industrial marketing example?

Altitude’s work for Vizinex RFID is a great industrial marketing example. The small manufacturer needed to look the part of an industry leader. Altitude’s branding and lead generation work grew the brand exponentially, leading to an eventual acquisition by HID Global. You can read the case study here.

What is customer acquisition marketing?

Customer acquisition marketing is the process of building an advertising and promotion strategy that creates demand among prospective clients, drives sales-ready leads, and helps convert sales opportunities into revenue. Customer acquisition marketing in manufacturing relies upon the marketer’s ability to drive potential clients through the stages of the funnel – awareness, consideration and decision-making.

Who are the best manufacturing marketing agencies?

Manufacturing marketing agencies come in all sizes and price points. Giants like Ogilvy, Epilson and Dentsu are consistently ranked among the top agencies for large industrial firms with multi-million dollar professional services and media budgets. Mid-sized and small manufacturers often turn to Altitude Marketing for integrated marketing and lead generation. ThomasNet, meanwhile, offers promotional and advertising solutions for industrial clients of all stripes.

Let’s Do This.

We help B2B manufacturing businesses achieve their goals. Get in touch with our marketing experts and learn why we’re the integrated agency of choice for B2B companies worldwide.