At its heart, your brand is a story – the promise you make to your customers. It takes talented writers to successfully define that brand, distinguish it from the competition and compel customers to take action.
“Altitude has a refreshingly effective approach to integrated marketing. Their counsel is always backed by top-notch planning, creative ideas and excellent follow-through.”
Amy K. Leslie, Director, Marketing & Business Development, Olympus Imaging America — Client since 2012
At Altitude, content is king
Many of our staff started their careers as professional writers and editors in magazines, books and newspapers. That’s intentional, because the heart of integrated marketing is effective communication – telling the story of your brand in the most compelling, targeted and effective way in every media or venue: Web, video, advertising, email, PR, trade shows, blogs, case studies and more.
Putting a face on the brand
Altitude develops content around an integrated communication strategy tailored to meet the client’s marketing goals – raising brand awareness, driving leads and boosting sales. But the most effective content addresses the specific needs and pain points of the target audience, too. We enable companies to prove beyond a shadow of a doubt that they understand, can help – even empathize with – their customers. That’s the brand promise in action.
Understanding the audience
Effective marketing doesn’t simply drive leads – it drives qualified leads from carefully targeted audiences. Rather than trying to reach the masses (who may or may not care at all), it’s more valuable for a B2B company to attract highly qualified prospects. And that requires specialized writing for different target audiences. For that reason, we start each engagement with the Altitude Discovery Process. This is a proven methodology that provides us with an intimate understanding of our client, its business strategy and its competitors, prospects and customers.