Trade Shows

We know both the upsides and the downsides to trade shows – and how to manage both. A trade show represents a significant investment, and we’ll make sure yours pays off.

Redefining the start and finish

Altitude helps plan, promote, design and leverage dozens of trade shows and events each year. For our clients, trade show marketing starts months before the exhibit floor opens – and ends months after it closes. That’s because a trade show isn’t just a chance to hang out with industry buddies for a few days. It’s a powerful conduit for new business and a brand focal point for specific marketing efforts.

Much more than a “necessary evil”

Trade shows are expensive. They can have questionable ROI. Sometimes you have to be there – because your competitors are there, too. But that’s all the more reason to be thoughtful and strategic about it. For Altitude, a trade show is not an isolated event – it’s a focused opportunity to promote your business in the months leading into and out of the show itself.

Getting into the trade show state of mind

We start by developing a trade show strategy for the entire year. Which shows should you attend? Which should you avoid? What kind of presence do you need at each? How can you make the most impact before, during and after the show?

Putting the plan into action

Our seasoned trade show and event planning team works closely with you to create a customized booth space that meets your goals and budget. Collateral and giveaways are created. Social media and advertising plans are developed. Everything works together to present a professional, unified appearance – all with the goal of increasing booth traffic, gathering leads and ensuring the best ROI possible.