The View from 30,000 Feet

Altitude is an integrated B2B marketing agency that leads with strategy to ensure all of your marketing efforts work together.

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Trying to do more with less? Altitude’s “View from 30,000 Feet” approach is the most efficient way to develop a successful, integrated marketing strategy for your B2B business – particularly if you’re in a technology-oriented industry.

We’ve learned something fundamental over the past 10 years: B2B companies require a different kind of marketing agency. A team who can get smart quickly about complex concepts – and translate them into compelling messaging and visibility-raising strategies. Since 2004, Altitude has worked with more than 100 early-stage and established technology-oriented clients. Put simply – we get tech.

CONTACT THE B2B MARKETING SPECIALISTS
  • HMK

    HMK needed a web presence that got to the core of what makes us special while providing quick, easy access to the information they need. Beyond just a website, Altitude delivered sound strategy, great advice and a great marketing tool.

    – Maureen O'Meara, Business Development Director, HMK Insurance
  • BFTP SEP

    As a technology-oriented organization, we needed to modernize our web presence, improve our SEO and better articulate our message to a variety of constituents. Altitude helped us nail it.

    — Jaron Rhodes, Director of Marketing, Ben Franklin Technology Partners of SE PA
  • Healogix

    Altitude is always quick to provide excellent advice, cogent counsel and follow through with timely deliverables. They are high value. They recommend solutions that are in our best interest and not necessarily for their bottom line.

    — Robin Lawlor, Chief Administrative Officer, Healogix
  • QNB Bank

    Altitude is a highly creative, efficient, strategic team that plays very well with our internal team. They help shape our message and deliver it through a variety of media, from billboards to print to television.

    — Brian Schaffer, Vice President of Marketing, QNB Bank
  • Higher Logic

    Altitude is a true catalyst for the process. From initial strategy and storyboarding to scripting and production, their processes are sound and their video work is creative and engaging.

    – Rob Wenger, CEO, Higher Logic
  • Olympus

    Altitude takes a refreshingly different – and effective – approach. Their counsel is consistently backed by highly creative ideas and top notch execution.

    – Amy K. Leslie, Senior Manager, Marketing & Business Development, Audio Business Group, Olympus Imaging America
  • Adaptik

    We needed to refine our branding and roll out a sophisticated, modern multimedia campaign to stand out in a very conservative market. This was a difficult balancing act, and Altitude more than rose to the challenge.

    — John Pettit, President, Adaptik Corporation
  • Andesa

    Altitude got smart quick about Andesa’s culture, complex offerings and culture. They are no longer “Altitude” or “that marketing firm.” They are simply our marketing department – and a partner in our long-term strategic success.

    – Mark Wilkin, Chief Financial Officer, Andesa Services
  • BFTP NEP

    Always responsive and always focused on client satisfaction, Altitude continually encourages us to see the big picture. They bring innovative ideas and solutions to the table every time we work with them.

    — Laura Eppler, Director of Marketing, Ben Franklin Technology Partners of NE PA
  • Manufacturers Resource Center

    Altitude helped MRC reposition itself in a rapidly changing market. A true partner in the process, they provide great marketing counsel, follow through with best practices and go above and beyond with their customer service.

    — Cindy Miller, Senior Strategy Manager, Manufacturers Resource Center
  • Broad Data Conferencing

    Altitude is fantastic. Best marketing firm I have ever worked with. Period. One of the few agencies that can actually do everything they say they can do.

    — David Rickert, President, Broad Data Conferencing
  • Sitrof

    Altitude takes integrated marketing to new levels of effectiveness and efficiency. From content and trade show strategy to special events and videos, they deliver the right blend of strategy, creativity and value.

    — Bryan Reynolds, Managing Partner, Sitrof Technologies
  • Bio Med Sciences

    Altitude did a superb job of redesigning our website from the inside out. They took a content-oriented approach, asking critical questions, then expertly executed to net the most lead conversions.

    — Mark Dillon, President, Bio Med Sciences
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PROVEN SUCCESS

  • Higher Logic

    Higher Logic, a leading provider of private social networking software, came to Altitude seeking an integrated marketing firm that acted strategically and understood technology. After Altitude relaunched Higher Logic’s website in October 2013, visits went from 7,000 in September to 11,000 in December, pageviews increased by 25,000, and time-on-site jumped by more than three minutes. As a result, qualified leads increased dramatically.

  • Copernicus Group IRB

    As part of a strategic marketing partnership, Altitude crafted a high-impact, fact-laden case study for CGIRB, a leading independent institutional review board based. The piece became the lynchpin of an integrated campaign, serving as a cover story in a trade journal and the basis for speaking engagements and awards. As a result of this and other efforts, CGIRB met its goal of acquisition more than a year ahead of schedule.

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From the Altitude Blog

Going Back to Basics: 7 Marketing Mistakes and How to Right the Wrongs

Andrew Stantenby Andrew Stanten

In any profession, you've got to master the basics before moving on to an advanced level. Here, we outline seven marketing mistakes that can be easily rectified ... and earn your customers' good graces.

CONTINUE READING VISIT OUR BLOG
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