The View from 30,000 Feet

Altitude is an integrated B2B marketing agency that leads with strategy to ensure all of your marketing efforts work together.

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Trying to do more with less? Altitude’s “View from 30,000 Feet” approach is the most efficient way to develop a successful, integrated marketing strategy for your B2B business – particularly if you’re in a technology-oriented industry.

We’ve learned something fundamental over the past 10 years: B2B companies require a different kind of marketing agency. A team who can get smart quickly about complex concepts – and translate them into compelling messaging and visibility-raising strategies. Since 2004, Altitude has worked with more than 100 early-stage and established technology-oriented clients. Put simply – we get tech.

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What Clients Are Saying

  • Andesa Services

    Altitude got smart quick about Andesa’s culture, complex offerings and culture. They are no longer “Altitude” or “that marketing firm.” They are simply our marketing department – and a partner in our long-term strategic success.

    — Mark Wilkin, Chief Financial Officer
  • HMK Insurance

    HMK needed a web presence that got to the core of what makes us special while providing quick, easy access to the information they need. Beyond just a website, Altitude delivered sound strategy, great advice and a great marketing tool.

    — Maureen O'Meara, Business Development Director, HMK
  • QNB Bank

    Altitude is a highly creative, efficient, strategic team that plays very well with our internal team. They help shape our message and deliver it through a variety of media, from billboards to print to television.

    — Brian Schaffer, Vice President of Marketing
  • TWI

    Thank you for all the hard work you have put in over the last few months. The result is a GREAT web site, both the look/feel and the brand messaging. We look forward working with you to develop our broader marketing programs.

    — Jay Scoggin, Vice President, Program Support
  • Healogix

    Altitude is always quick to provide excellent advice, cogent counsel and follow through with timely deliverables. They are high value. They recommend solutions that are in our best interest and not necessarily for their bottom line.

    — Robin Lawlor, Chief Administrative Officer
  • Manufacturers Resource Center

    Altitude helped MRC reposition itself in a rapidly changing market. A true partner in the process, they provide great marketing counsel, follow through with best practices and go above and beyond with their customer service.

    — Cindy Miller, Senior Strategy Manager
  • Sitrof

    Altitude takes integrated marketing to new levels of effectiveness and efficiency. From content and trade show strategy to special events and videos, they deliver the right blend of strategy, creativity and value.

    — Bryan Reynolds, Managing Partner, Sitrof Technologies
  • Adaptik Corporation

    We needed to refine our branding and roll out a sophisticated, modern multimedia campaign to stand out in a very conservative market. This was a difficult balancing act, and Altitude more than rose to the challenge.

    — John Pettit, President
  • Bio Med Sciences

    Altitude did a superb job of rethinking our web presence and digital marketing from the inside out. They took a content-oriented approach, asking critical questions, then expertly executed to net the most lead conversions.

    — Mark Dillon, President
  • Ben Franklin Technology Partners

    Always responsive and always focused on client satisfaction, Altitude continually encourages us to see the big picture. They bring innovative ideas and solutions to the table every time we work with them.

    — Laura Eppler, Director of Marketing
  • Olympus America

    Altitude takes a refreshingly different – and effective – approach. Their counsel is consistently backed by highly creative ideas and top notch execution.

    — Amy Leslie, Sr. Manager, Audio Business Group
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PROVEN SUCCESS

  • When Adaptik, an innovative P&C policy administration software company, was founded, the owners focused first on perfecting their product. Ten years later, Adaptik commissioned Altitude to perform a comprehensive brand rollout that included new messaging, logo, website, tradeshow presence, PR strategy and trade advertising campaign. Despite being the industry’s “best-kept secret” for years, Adaptik was met at that first tradeshow by P&C professionals who said, “I’ve heard of you guys. You’re everywhere!” Adaptik soon surpassed its benchmark of four RFPs annually and landed 10 in the first year.

  • Brooklyn-based mobile app developer App Partner had a strong reputation and provable competitive differentiators. What they needed was a strategy for increasing brand visibility and generating qualified leads. They chose Altitude to develop a brand elevation plan and to assist in productizing their services. Altitude worked closely with App Partner to develop a new website with more focused brand messaging, an elevated design aesthetic, and a flexible architecture to support the company’s steady evolution. Within a month of site launch, App Partner’s leads had risen dramatically and continue to climb.

  • TWI is a leader in managing complex international supply chains, with a sterling reputation and a strong commitment to compliance and ethical business practices in challenging regions. However, because a significant portion of their business was in the government sector, the company faced a market diversification challenge. TWI turned to Altitude to reposition the brand to attract and capture new leads from the private sector. With a new website as the foundation of the rebranding, Altitude helped establish TWI as a premium solution to the complex challenges of international supply chains for a number of private vertical markets.

  • CEWA Technologies specializes in Concentrating Solar Power technology, a reliable source of green energy for the price of today’s fossil fuel (without the crutch of subsidies). In startup mode, the owners asked Altitude Marketing to brand the company and develop demographic messaging for investors and distributors. A new website immediately established CEWA’s credibility, increased visibility, clearly differentiated their breakthrough technology, and resulted in a groundswell of potential investors and customers, enabling the company to jump from startup to solid contender.

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From the Altitude Blog

Thinking Small Is a Recipe for Marketing Disaster

Andrew Stantenby Andrew Stanten

Far too often, emerging companies are focused on the day-to-day and the tactical rather than the strategic -- a sure recipe for coming off as amateurish and without credibility. Here's how to build a strategy and avoid putting the cart before the horse.

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