The View from 30,000 Feet

Altitude is an integrated B2B marketing agency that leads with strategy to ensure all of your marketing efforts work together.


Trying to do more with less? Altitude’s “View from 30,000 Feet” approach is the most efficient way to develop a successful, integrated marketing strategy for your B2B business – particularly if you’re in a technology-oriented industry.

We’ve learned something fundamental over the past 10 years: B2B companies require a different kind of marketing agency. A team who can get smart quickly about complex concepts – and translate them into compelling messaging and visibility-raising strategies. Since 2004, Altitude has worked with more than 100 early-stage and established technology-oriented clients. Put simply – we get tech.


What Clients Are Saying

  • Olympus America

    Altitude takes a refreshingly different – and effective – approach. Their counsel is consistently backed by highly creative ideas and top notch execution.

    — Amy Leslie, Sr. Manager, Audio Business Group
  • TWI

    Thank you for all the hard work you have put in over the last few months. The result is a GREAT web site, both the look/feel and the brand messaging. We look forward working with you to develop our broader marketing programs.

    — Jay Scoggin, Vice President, Program Support
  • Bio Med Sciences

    Altitude did a superb job of rethinking our web presence and digital marketing from the inside out. They took a content-oriented approach, asking critical questions, then expertly executed to net the most lead conversions.

    — Mark Dillon, President
  • Manufacturers Resource Center

    Altitude helped MRC reposition itself in a rapidly changing market. A true partner in the process, they provide great marketing counsel, follow through with best practices and go above and beyond with their customer service.

    — Cindy Miller, Senior Strategy Manager
  • QNB Bank

    Altitude is a highly creative, efficient, strategic team that plays very well with our internal team. They help shape our message and deliver it through a variety of media, from billboards to print to television.

    — Brian Schaffer, Vice President of Marketing
  • Sitrof

    Altitude takes integrated marketing to new levels of effectiveness and efficiency. From content and trade show strategy to special events and videos, they deliver the right blend of strategy, creativity and value.

    — Bryan Reynolds, Managing Partner, Sitrof Technologies
  • Healogix

    Altitude is always quick to provide excellent advice, cogent counsel and follow through with timely deliverables. They are high value. They recommend solutions that are in our best interest and not necessarily for their bottom line.

    — Robin Lawlor, Chief Administrative Officer
  • Andesa Services

    Altitude got smart quick about Andesa’s culture, complex offerings and culture. They are no longer “Altitude” or “that marketing firm.” They are simply our marketing department – and a partner in our long-term strategic success.

    — Mark Wilkin, Chief Financial Officer
  • Adaptik Corporation

    We needed to refine our branding and roll out a sophisticated, modern multimedia campaign to stand out in a very conservative market. This was a difficult balancing act, and Altitude more than rose to the challenge.

    — John Pettit, President
  • Ben Franklin Technology Parters

    Always responsive and always focused on client satisfaction, Altitude continually encourages us to see the big picture. They bring innovative ideas and solutions to the table every time we work with them.

    — Laura Eppler, Director of Marketing
  • HMK Insurance

    HMK needed a web presence that got to the core of what makes us special while providing quick, easy access to the information they need. Beyond just a website, Altitude delivered sound strategy, great advice and a great marketing tool.

    — Maureen O'Meara, Business Development Director, HMK


  • Higher Logic

    Higher Logic, a leading provider of private social networking software, came to Altitude seeking an integrated marketing firm that acted strategically and understood technology. After Altitude relaunched Higher Logic’s website in October 2013, visits went from 7,000 in September to 11,000 in December, pageviews increased by 25,000, and time-on-site jumped by more than three minutes. As a result, qualified leads increased dramatically.

  • Copernicus Group IRB

    As part of a strategic partnership, Altitude crafted a high-impact case study for CGIRB, a leading independent institutional review board in Research Triangle Park, NC. The piece became the lynchpin of an integrated campaign, serving as a cover story in a trade journal and the basis for speaking engagements and awards. As a result of this and other efforts, CGIRB met its goal of being acquired more than a year ahead of schedule.

From the Altitude Blog

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  • Altitude to Lead “Small Business Marketing on a Budget” Learning Series Through the Durham Chamber of Commerce

  • Altitude VP of Creative Services Weighs in on Best Practices for B2B Videos