How to Launch a B2B Product: 8 Steps to Success [Updated for 2023]
Learn how to launch a B2B product in eight steps. Whether you're almost at launch day or still in R&D mode, you need to read this post.
A Strategic
B2B Marketing Agency
We’re an integrated full-service marketing firm that leads with strategy, data and business goals to drive amazing results.
Altitude provides marketing teams for clients in the life sciences, technology, manufacturing and other technical industries.
Full-Service B2B Marketing & Advertising
Business-to-business and technology companies need different kinds of full-service marketing agencies.
They need data-driven marketing companies that lead with real-world goals, data and insights, then follow through with compelling creative, branded content, engaging messaging and ROI-focused strategies.
They don’t just need a tech marketing agency, a web marketing agency, an advertising agency, a search marketing agency, an SEO agency, social media marketing, a B2B marketing consultancy, or a technology marketing vendor. They need it all, wrapped up into one partner.
That’s Altitude. We get to know your industry and buyers, and deliver an integrated marketing and advertising mix that gets you attention and leads. It’s online marketing services with real results.
(Some of) Who We Work With
We Crave the Complex.
We’re an integrated B2B marketing company that gets smart quickly about complex products and services, and translates them into visibility-raising strategies and frameworks. Most of our B2B marketing team is located in Pennsylvania’s Lehigh Valley, but we serve a global clientbase.
B2B Marketing That Fits Your Business.
Sometimes we’re the entire marketing and advertising team. Sometimes we complement internal marcom teams. Either way, we deliver marketing campaigns results for technology-oriented clients in some of the most challenging B2B markets.
50,000+
Sales-Qualified Leads
GENERATED FOR CLIENTS
We’ve been doing this B2B marketing thing a long time. And over 18 years, we’ve learned what works … and what doesn’t. Our integrated approach is proven to deliver ROI and grow your business.
Want to get acquired? We’ve done that (a bunch, actually).
Need to generate leads and demand? We’re on it.
Want a brand that stands the test of time? That’s us, too.
A Marketing Company with
Proven Success
How Bold Branding Helped a Small Manufacturer Reach the Big Time
Vizinex wanted a bigger, bolder brand. But the RFID design and manufacturing firm lacked the bandwidth and skill-set to make its vision a reality. It needed an experienced B2B branding agency to add polish and professionalism and take things to the next level.
How Hedge Trackers Doubled Its Install Base with an Integrated Marketing Program
Hedge Trackers had all the ingredients for success. The San Jose-based, corporate hedge program experts had a smart and talented team, and their offerings met a distinct market need. All they needed was an integrated marketing program to hone their message, create demand and drive leads.
How a Full-Service Marketing Agency Fueled Rapid Growth
Like many startups, App Partner began in a dorm room. Before long, it was growing steadily and making mobile games and apps for SMBs with small budgets. But when it was time to elevate the brand and start competing for enterprise contracts, it needed a full-service marketing agency.
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