The View from 30,000 Feet

Brooklyn-based mobile app developer App Partner had a strong reputation and provable competitive differentiators. What they needed was a strategy for increasing brand visibility and generating qualified leads. They chose Altitude to develop a brand elevation plan and to assist in productizing their services. Altitude worked closely with App Partner to develop a new website with more focused brand messaging, an elevated design aesthetic, and a flexible architecture to support the company’s steady evolution. Within a month of site launch, App Partner’s leads had risen dramatically and continue to climb.

When Adaptik, an innovative P&C policy administration software company, was founded, the owners focused first on perfecting their product. Ten years later, Adaptik commissioned Altitude to perform a comprehensive brand rollout that included new messaging, logo, website, tradeshow presence, PR strategy and trade advertising campaign. Despite being the industry's "best-kept secret" for years, Adaptik was met at that first tradeshow by P&C professionals who said, “I’ve heard of you guys. You're everywhere!” Adaptik soon surpassed its benchmark of four RFPs annually and landed 10 in the first year.

When Cabinet came to Altitude, it boasted an industry-leading document management software suite, a team of experts and a winning corporate personality. But it needed a full-service B2B marketing agency that could take its brand to the next level. Altitude facilitated a total rebranding, resulting in a new “look and feel” that better expressed Cabinet’s unique culture, refined the lead generation strategy and created a scalable foundation. Since launch its new website, Cabinet has seen its lead quality grow and its VAR recruitment increase significantly.

Silicon Valley-based Hedge Trackers provides SaaS software, analytics, consulting and outsourcing services in support of corporations’ hedge programs. The company had unparalleled expertise and a great story to tell, but its marketing message was fractured – its technology, consultants and CEO were essentially separate brands. Altitude worked closely with Hedge Trackers to increase marketing bandwidth and leverage a sterling reputation. Since the launch of a multi-platform branding campaign and a dynamic, responsive website, qualified web traffic is up 62 percent, social media is actively generating sales leads, and placements in leading publications have put Hedge Trackers on the radar of Fortune 100 companies.