Altitude Marketing - The View From 30,000 Feet

A Different Kind of B2B Marketing Agency

We’re an integrated full-service marketing agency that leads with strategy and business goals to ensure your marketing efforts drive results.

OUR SERVICES

A Full-Service B2B Marketing Agency 

Business-to-business and technology companies require different kinds of full-service marketing agencies. They need marketing companies that leads with real-world goals, data and insights, then follows through with compelling creative, engaging brand messaging and ROI-focused digital strategies. They don't just need a tech marketing agency, a web marketing agency, an advertising agency, a search marketing agency, a social media agency or a public relations firm – they need it all, wrapped up into one partner. That's Altitude.

We're an integrated B2B marketing company that gets smart quickly about complex technologies, products and services, and translates them into visibility-raising strategies and frameworks. We're located in Pennsylvania's Lehigh Valley, but our roster of clients is global – from Silicon Valley to Switzerland and New York to the Netherlands. Sometimes we're the entire marketing and advertising team. Sometimes we complement internal marketing teams. Either way, we deliver results for technology-oriented clients in some of the most complex and challenging markets B2B has to offer.

Are you a tech company that needs to think integrated with your web marketing, digital marketing, content marketing, PR and social media efforts? Watch our short video to learn why Altitude's “View from 30,000 Feet” is the most efficient and effective way to drive business growth.

TALK TO THE B2B SPECIALISTS

A Marketing Company with Proven Success

  • Altitude Marketing served as the B2B marketing agency of record for App Partner.

    "Altitude is a business to business marketing agency that takes integrated marketing to new levels. From content and trade show strategy to web development and videos, they deliver the right blend of strategy, creativity and value."

    Drew Johnson,
    President/CEO

    Brooklyn-based mobile app developer App Partner had a strong reputation and real competitive differentiators. What they needed was a strategy for increasing brand visibility and generating qualified leads. They chose Altitude to develop a brand elevation plan and to assist in productizing their services. Altitude worked closely with App Partner to develop a new marketing website with focused brand messaging, an elevated design aesthetic, fully responsive design and a flexible architecture. Within a month of site launch, App Partner’s qualified leads had risen dramatically ... and continue to climb.

  • Print Collateral

    "We needed to refine our branding and roll out a sophisticated multimedia marketing campaign to stand out in a very conservative technology market. This was a difficult balancing act, and Altitude was the B2B tech marketing agency that rose to the challenge."

    John Pettit,
    President

    When Adaptik, an innovative P&C policy administration software company, was founded, the owners focused first on perfecting their product. Ten years later, Adaptik commissioned Altitude to perform a comprehensive branding rollout that included new corporate messaging, website and logo refreshes, strategy for PR and trade shows, and a trade advertising campaign. Despite being the industry's "best-kept secret" for years, Adaptik was met at that first tradeshow by insurance industry professionals who said, “I’ve heard of you guys. You're everywhere!” Adaptik soon surpassed its benchmark of four RFPs annually, landing 10 in the first year.

  • Cabinet Resource Center on iPad

    "Altitude was pivotal in rebranding and repositioning our company. They also spent a lot of time and creativity dramatically improving the support we give to our VAR network, which has had a very positive effect. We're thrilled we found them in our search for B2B marketing agencies."

    Jon Clark,
    Vice President

    When Cabinet started looking at B2B technology marketing companies, it boasted an industry-leading document management software suite, a team of experts and a winning corporate personality. But it needed a full-service, integrated agency that could take its brand to the next level. Altitude facilitated a total rebranding, resulting in a new “look and feel” that better expressed Cabinet’s unique culture, refined the lead generation strategy and created a scalable foundation. Since launching its new website, Cabinet has seen its lead quality grow and its VAR recruitment increase significantly.

  • Hedge Trackers

    "In just over a year, Altitude integrated and aligned the Hedge Trackers brand with all of our efforts, from securing key publication placements to elevating our website to kicking off a sustainable content marketing and social media strategy."

    Carli Anderson,
    Senior Manager, Projects

    Silicon Valley-based Hedge Trackers provides SaaS software, analytics, consulting and outsourcing services in support of corporate hedge programs. The company had unparalleled expertise and a great story to tell, but its marketing message was fractured – its technology, consultants and CEO were essentially separate brands. Altitude helped increase marketing bandwidth and leverage a sterling reputation. Since the launch of a multi-platform branding campaign and a dynamic, responsive website, qualified web traffic is up 62 percent, social media is actively generating sales leads, and Hedge Trackers is on the radar of Fortune 50 companies.

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The B2B Marketing Blog

5 B2B Marketing Trends Your Business Should Focus On For 2019

by Andrew Stanten

B2B marketing is always evolving. Every year, businesses test new tactics and update old strategies. Here are some insights on what to expect in 2019.

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How Do You Stack Up?

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