How to Work with a Content Marketing Ghostwriter
by Adam Smartschan
Thinking about sprucing up your content creation with an extra pair of hands? Here are 5 ways to work with a ghostwriter at a content marketing agency.
Read moreA Strategic B2B Marketing Agency
We’re a full-service, integrated marketing agency that leads with B2B strategy, data and business goals to drive leads and growth. We get to know your industry and buyers, and deliver a full-service marketing mix that gets you attention … and results.
LET'S WORK TOGETHER
Business-to-business and technology companies require different kinds of full-service marketing agencies. They need marketing companies that leads with real-world goals, data and insights, then follows through with compelling creative, engaging brand messaging and ROI-focused digital strategies. They don’t just need a technology marketing agency, a web marketing agency, an advertising agency, a search marketing agency, a digital agency or a public relations firm – they need it all, wrapped up into one partner. That’s Altitude.
We’re an integrated B2B marketing company that gets smart quickly about complex products and services and translates them into visibility-raising strategies and frameworks. We’re located in Pennsylvania’s Lehigh Valley, but our roster of clients is global – from Silicon Valley to Switzerland and New York to the Netherlands. Sometimes we’re the entire marketing and advertising team. Sometimes we complement internal communications teams. Either way, we deliver leads and results for clients in some of the most complex and challenging markets B2B and technology have to offer.
Are you a tech company, service provider or manufacturer that needs to think integrated with your web marketing, digital marketing, content marketing, PR and social media efforts? Watch our video to learn why Altitude’s “View from 30,000 Feet” is the best way to drive business growth.
"We needed to refine our branding and roll out a sophisticated multimedia marketing campaign to stand out in a very conservative technology market. This was a difficult balancing act, and Altitude was the B2B tech marketing agency that rose to the challenge."
When Adaptik, a P&C insurance policy administration software company, was founded, the owners focused first on perfecting their product. Ten years later, Adaptik commissioned Altitude to perform a branding rollout that included new corporate messaging, website and logo refreshes, PR and trade show strategy, and an advertising campaign. Despite being the industry’s “best-kept secret,” Adaptik was met at its first trade show by industry professionals who said, “I’ve heard of you guys. You’re everywhere!” Adaptik soon surpassed its benchmark of four RFPs annually, landing 10 in the first year.
"Altitude was pivotal in rebranding and repositioning our company. They also spent a lot of time and creativity dramatically improving the support we give to our VAR network, which has had a very positive effect. We're thrilled we found them in our search for B2B marketing agencies."
When Cabinet started looking at B2B technology marketing companies, it boasted an industry-leading document management software suite, a team of experts and a winning corporate personality. But it needed a full-service, integrated agency that could take its brand to the next level. Altitude facilitated a total rebranding, resulting in a new “look and feel” that better expressed Cabinet’s unique culture, refined the lead generation strategy and created a scalable foundation. Since launching its new website, Cabinet has seen its lead quality grow and its VAR recruitment increase significantly.
"In just over a year, Altitude integrated and aligned the Hedge Trackers brand with all of our efforts, from securing key publication placements to elevating our website to kicking off a sustainable content marketing, advertising and social media strategy."
Silicon Valley-based Hedge Trackers provides SaaS software, analytics, consulting and outsourcing services in support of corporate hedge programs. The company had unparalleled expertise and a great story to tell, but its marketing message was fractured – its technology, consultants and CEO were essentially separate brands. Altitude helped increase marketing bandwidth and leverage a sterling reputation. Since the launch of a multi-platform branding campaign and a dynamic, responsive website, qualified web traffic is up 62 percent, social media is actively generating sales leads, and Hedge Trackers is on the radar of Fortune 50 companies.
Thinking about sprucing up your content creation with an extra pair of hands? Here are 5 ways to work with a ghostwriter at a content marketing agency.
Read more