Marketing Automation Consulting

In today’s world, marketing automation isn’t a “nice-to-have” – it’s a “must-have.” But having a platform in place isn’t enough. You need an expert marketing automation consulting team to help you use it to its full potential. Altitude is an integrated B2B marketing agency specializing in marketing automation consulting. We work with and hold certifications in ActiveCampaign, Marketo, Salesforce Marketing Cloud, HubSpot, Pardot and Infusionsoft, to name a few systems.

Eliminate manual work and scale your team effectively.

We can run everything from marketing automation strategy and lead acquisition to nurturing, sales handoffs and analytics. We can supplement your internal team’s expertise. Whatever your need, we’re marketing automation consultants who make a difference.

Our Approach to Marketing Automation Consulting

Marketing automation software is expensive. We believe that any amount of waste is too much. If you’re paying for ActiveCampaign, Pardot, HubSpot, Adobe Experience Cloud or another system, you need to make sure you’re extracting maximum value from your marketing automation investment.

We make sure that happens by keeping a close eye on every feature and aspect of our clients’ marketing automation footprint, including:

Initial setup
Funnel creation
Lead generation strategies
Automation rules
Opportunistic emails
Forms and form handlers
Social media integration
A/B testing
CRM integration
Custom notifications
Revenue attribution

Buter personas
Data cleanliness
List segmentation
Automated workflows
Lead scoring and grading
Website integration and tracking codes
Landing pages
Dynamic content and CTAs
Handoffs to sales
Analytics and KPI dashboards

Our insight can help your existing efforts work much better, or help your new system get started in the right direction.

Benefits of Marketing Automation

There are many reasons to work with a top B2B marketing automation consulting agency. Implemented and maintained properly, a marketing automation tool can:

Help your marketing team automatically nurture cold and warm prospects into sales-qualified leads
Streamline manual marketing tasks and eliminate tedious data entry
Give your sales team richer data on leads, helping them close more deals
Improve the relationship between sales and marketing
Empower your team to properly attribute every dollar of revenue to its marketing source

Fine-tuning the brand message, optimizing search and digital ads, creating content that supports a leadership position, building awareness and driving new prospects to our redone website have brought ZefSci into the digital marketing era, delivering results for our business.

Rick Carberry ZEFSCI

Need a simpler marketing automation platforn?

Not every B2B company needs all the features of the big marketing automation platforms. That’s why Altitude’s marketing automation consulting team specializes in configuring and customizing email marketing platforms to accomplish many of the same automation goals at a tiny fraction of the cost.

For example, at right is a recently implemented multi-channel workflow built and executed entirely with a WordPress website, digital marketing, a simple email platform and a few integrations.

Our email marketing experience includes:

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Ready to work with the B2B marketing automation experts?

We help leading business-to-business brands hit their marketing goals. Get in touch to learn what Altitude Marketing can do for your B2B company.