Marketing Automation Consulting

In today’s world, marketing automation isn’t a “nice-to-have” – it’s a “must-have.” But having a platform in place isn’t enough. You need an expert marketing automation consulting team to help you use it to its full potential.

A great marketing automation consulting firm can turn your lead funnel into an ROI machine.Altitude is an integrated B2B marketing agency specializing in marketing automation consulting. We work with and hold certifications in Marketo, Salesforce Marketing Cloud, HubSpot, Pardot and Infusionsoft, to name a few systems, and even offer our own solution – Everest™ – for clients who prefer a turnkey, campaign-based approach.

We can run everything from marketing automation strategy and lead acquisition to nurturing, sales handoffs and analytics. We can supplement your internal team’s expertise. Whatever your need, we’re marketing automation consultants who make a difference.

Our Approach to Marketing Automation Consulting

Marketing automation software is expensive. We believe that any amount of waste is too much. If you’re paying for Pardot, HubSpot, Adobe Experience Cloud or even generally less expensive systems like INBOX25, you need to make sure you’re extracting maximum value from your marketing automation platform investment.

We make sure that happens by keeping a close eye on every feature and aspect of our clients’ marketing automation footprint, including:

  • Initial setup
  • Buyer personas
  • Funnel creation
  • Data cleanliness
  • Lead generation strategies
  • List segmentation
  • Automation rules
  • Automated workflows
  • Opportunistic emails
  • Lead scoring and grading
  • Forms and form handlers
  • Website integration and tracking codes
  • Social media integration
  • Landing pages
  • A/B testing
  • Dynamic content and CTAs
  • CRM integration
  • Handoffs to sales
  • Custom notifications
  • Analytics and KPI dashboards
  • Revenue attribution

Our insight can help your existing efforts work much better, or help your new system get started in the right direction.

Need a Simpler Marketing Automation Platform?

Not every B2B company needs all the features of the big marketing automation platforms. That’s why Altitude’s marketing automation consulting team specializes in configuring and customizing email marketing platforms to accomplish many of the same automation goals at a tiny fraction of the cost.

For example, here’s a recently implemented multi-channel workflow built and executed entirely with a WordPress website, digital marketing, the Campaign Monitor email platform and a few integrations:

Complex marketing automation workflows without expensive softwareOur email marketing experience includes:

Benefits of Marketing Automation

There are many reasons to work with a top B2B marketing automation consulting agency. Implemented and maintained properly, a marketing automation tool can:

  • Help your marketing team automatically nurture cold and warm prospects into sales-qualified leads
  • Streamline manual marketing tasks and eliminate tedious data entry
  • Give your sales team richer data on leads, helping them close more deals
  • Improve the relationship between sales and marketing
  • Empower your team to properly attribute every dollar of revenue to its marketing source

Want to See What Our Marketing Automation Consulting Team Can Do?

We’d love to help you save time, increase scalability and close more deals. Fill out the form on this page or call 610-421-8601 (ext. 122) to get the ball rolling.