What do YOU deserve from your bank?

Andrew Stantenby Andrew Stanten

Examples of really bad and really good marketing usually get me Tweeting (twitter.com/stanten). I couldn’t possibly contain myself to 140 characters over First Niagara Bank’s current advertising push. First Niagara is a new player in our region….

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Easter Seals Walk with Me: why we walk

AltitudeLogo for avatarby Altitude Marketing

The Easter Seals annual Walk with Me event is taking place June 16 at the Lehigh Parkway. Team Altitude will be there – will you? First, a little background on Easter Seals: Easter Seals Eastern Pennsylvania provides…

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Throwing mud against the wall is not a viable marketing approach

Andrew Stantenby Andrew Stanten

Too often businesses jump right to tactics instead of plotting out the big picture. They create a brochure, send out a press release, launch a website, visit a tradeshow. It’s understandable why this happens—tactics are actions. They…

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Rise to the Challenge of Writing an Elevator Speech

Andrew Stantenby Andrew Stanten

The term “elevator speech” vaulted into business jargon years ago and still hasn’t lost favor. For those of you who managed to miss being bombarded with it, an “elevator speech” is a short, compelling description of who…

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View from 30,000 feet: U2’s brilliant cause marketing

Andrew Stantenby Andrew Stanten

While 65,000 people partied outside Giants Stadium and flowed into the traveling spectacle known as “The 360 Tour” on September 25th… I couldn’t help but notice the intense level of email address gathering by a highly motivated…

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