Altitude to Sponsor i xchange 2010 Event

Altitude Marketing is pleased to be a Bronze level sponsor for Ben Franklin Technology Partners of Northeastern PA (BFTP NEP) i xchange event on May 12. The i xchange is recognized as the premier business and technology networking event for entrepreneurs, venture capitalists, educators, businesspeople and leaders across the board.

Held at Lehigh University, i xchange attracted more than 600 business and community leaders last year. Joseph Michelli, Ph.D., will be the keynote speaker. In his presentation, “Innovation Leads Transformation,” Michelli will explore the critical importance of creativity and innovation for delivering customer value and creating business opportunities. Eight Innovation Awards will also be presented to honor individuals and companies that exemplify achievement and innovation in the region’s technology economy.

“BFTP is a longtime client and we are thrilled to take part in i xchange again this year,” said Andrew Stanten, president of Altitude. “Having worked closely with entrepreneurs and BFTP alumni companies over the past few years, the value and importance of this event has become even more apparent.”

I xchange will begin at 5:30pm on Thursday May 12, at the Lehigh University Zoellner Arts Center.