The Lehigh Valley marketing firm announces its Director of Public Relations has been named Vice President, Marketing Services.
Altitude Marketing announced on October 24, 2011, that Gwen Hoover, former Director of Public Relations, has been promoted to Vice President, Marketing Services. Her promotion is in response to the continuing growth of Altitude’s client base and increased demand for both traditional and new digital marketing services.
“Gwen embodies the Altitude spirit with her marketing smarts, promotional prowess, incredible technical aptitude and relentless dedication to the client.”
—Andrew Stanten
“Since Gwen joined our team, Altitude has more than doubled its client base, revenue, profit and staff size. She has been an absolutely integral part of our consistent double digit annual growth and high client retention rates. Gwen is a great leader, marketing strategist, listener, counselor and mentor. This promotion is beyond well-deserved,” says Andrew Stanten, President and CEO of Altitude Marketing.
Hoover has worked at Altitude since January 2008 and was made a partner in the firm in September of 2009. She uses a proven, replicable process and a dedicated internal team to propel clients forward.
“Her quick thinking, creative ideas and knowledge of both traditional marketing and new media reap enormous benefits for both Altitude and our clients,” says Stan Zukowski, Vice President, Creative Services.
For nine years prior to joining Altitude, Hoover ran Kestrel Communications, a national PR and marketing firm specializing in technology companies. Her diverse industry experience includes health and fitness, restaurants, economic development, life sciences and software development, among many others. Her proficiency and extensive contacts in the regional and tri-state area, coupled with her innate ability to explain technologies in easily digestible terms, has made her invaluable to Altitude’s clients.
